It's already started 

Nestle plans to sell more than 50 million chocolate bars featuring the Android mascot

Nestle plans to sell more than 50 million chocolate bars featuring the Android mascot
Lol. Android 4.4 KitKat awesome marketing! Wonder whos paying who?
...and surely 4 makes sense with the whole 4 bars in a kit kat!
However, Google told the BBC that it had come up with the idea and that neither side was paying the other.
Think I am the only person that thinks it is a lot better than Keylime Pie.
Android 5.0 will be Monster energy![]()
You're not. Even if the only reason I prefer it is because I don't need to google to figure out what a Kit Kat is.


Don't see how that will be possible as I am pretty sure that all the OEMs (especially the companies who have LOADS of devices like Samsung and Sony) will not want to spend time and money updating old phones, heck they don't even want to provide the smallest of android updates i.e. 4.1 to 4.2
Unless.......google can somehow provide an OTA update without OEM's involvement but again that just brings a whole ton of problems in if they do that.
Also, I don't think google are concerned about the fragmentation issue:
http://www.phonearena.com/news/Android-co-creator-Fragmentation-an-overblown-issue_id45183