Founders editions cards from NVIDIA are still at launch prices at least£619 for 1080, £399 for 1070 etc etc.
Yes as NVIDIA have a lot more than 10% margin, so they can easily soak up currency fluctuations, though I'd not be surprised if they change them at some point.
Though in fairness we are holding the OcUK 1080 FE at the MSRP £619 and we have the Zotac 1070 FE with 5yr warranty actually below NVIDIA's price.
