Most of us probably have screens with technology in them developed by AMD, i do. we all have Tessellation and Vulkan capable GPU's, thanks to AMD. And we are all quite happy.
DLSS will not be missed.
Monitors have tech "developed" by AMD? What's this? If you are referring to "freesync", AMD just enabled the "adaptive sync" feature via their drivers, the same way nvidia did with "adaptive sync/freesync" monitors once their gpus had the required hardware for it.
Didn't realise amd developed tessellation either? Got a link? Pretty funny if so given that one of their generations of cards were beyond terrible compared to nvidia...
Will agree to the vulkan/mantle part though, amd was a massive player here.
I am not saying that DLSS will die unlike what others think. It may be the case that Nvidia will make it DirectML compatible because it is not that hard and it could become the new standard of upscaling.
The thing with UE4 plugin is not such a great news as many think. It shows that Nvidia is not willing to spend more money and human resources for devs to enable DLSS in their games. Or at least they will try to get the feature for free before paying.
And some devs may do that but if AMD brings their own upscaling and it is any good and open source, then the devs will put pressure on Nvidia because they won't work for free to put two codes inside their games. This is how DLSS will die ( if it will die and not transform into the next standard ).
The thing is we don't have too many new released games where AMD or Nvidia were not involved. One can think that the gap shown in AC Valhalla is the real gap between the two cards while someone else can think that the gap shown in The Medium is the real gap. We will wait and see, i am sure Nvidia will be involved in a lot of major releases on PC so their cards should be fine most of the time. But let's see the games where they don't get involved and also are not sponsored by AMD.
Here's the problem though, no one knows until amds/Microsoft alternative is actually out there for PC games to use..... Until then, DLSS is all "PC gamers" have.
Also, "most" developers are lazy (or rather are constantly pushed to deliver a MVP build in an unrealistic timeframe hence why so much of the game industry revolves around "crunch time") and it is all about trying to take the quickest/easiest path so as someone said, a lot of developers will want to use things like dlss/directml if it means saving time and money therefore if dlss is a case of ticking a box (as apparently shown in a video for unreal engine?), that's going to be there go to, not a solution where they will have to spend time coding/implementing said feature, testing etc. especially on the PC version where the user base will be lesser compared to console.
Also, another factor people are forgetting, the pc version of games often have different developers and maybe an entirely different studio working on it compared to the console version as the skillset required for each platform is different.
All in all, it is a bit pointless guessing how this will all end as ultimately it comes down to contracts, time and money, which is dictated by the stakeholders and not the consumers i.e. not what might be "technically" better for us, the "pc gamers".
There's plenty of games where amd nor nvidia haven't been involved since the PS 4/xbox one launched.