I've read it, and I decided to read it in that way because what you've posted is more stupid.
You didn't read it, if you did you would know the campaign is run through your posts whether you opt out of it or not. The only thing that changes after you opt out is whether YOU, and you alone, see it being run through your posts.
Self entitlement on these forums forums is shocking to me sometimes.

OcUK pay for the forums and want to advertise on them, the don't need your concent or permission.
That's the whole point - they
do need our consent and permission. The issue is not that they run keyword campaign. They can do what they want with forum design. The issue is that this campaign is run through our words. It's not run through automated poster pretending to add banner or "Did you know you can buy..." post to every thread at random. It's run through our posts. We are all employed to be part of this campaign. And we were not asked. We did not sign permission to be part of any such campaign when we signed up to the forum. It was just done. Retrospectively. And we have no true ability to opt out out of it. And that is simply not how these things are done.
OCUK bear no responsibility for the opinions we voiced through our posts and have no ownership of the content of what you or I posted. These opinions and posts, by default, are ours, and only ours, they belong to us in every sense of the word, potentially including legal consequences.
And oddly enough, it's actually relatively irrelevant whether you or I, mind this campaign or not. It's not up to us. There are regulations guarding such things.
It is, what it is. I didn't mean to imply this was criticism of a company, or even the campaign itself. I merely criticized a decision of a code designer to implement this campaign in such way that it doesn't seek user approval and pretends to offer way out by leading posters to believe they can opt out, where in fact they do no such thing - they just don't see that our posts are part of campaign.