Apple Interview

semi-pro waster said:
Or marketing an mp3 player as the "Shuffle" - as if the feature is in any way new or exciting. I don't know what features the original iPod had but the naming of one product Shuffle rather suggests that this feature wasn't present?
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I think it's more down to the fact that it has no display, so pretty much the only thing you can do is 'Shuffle' tracks. If you've got such a minimalist MP3 player, you've gotta integrate that with your marketing strategy.
 
The Halk said:
Sales is far more important than technical knowledge. That's just the way it is.
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exactly

the people who are asking for help have already stumped up the cash !

the sort of people they want are those who can make the most simple of tasks look amazing and who can make people think they really really need 8gb of ram for going on youtube and sending emails
 
MikeeyMon said:
Hey guys.

Just wanted everyone's opinions really on the Apple specialists within the Apple store?

I applied for a job at my local store, and got invited to a seminar (All very nice) and very interesting. I was lucky to get spotted and invited back for a second interview, I do not have any retail experience but some IT and Networking work experience. I am 18 also.

I was told that having no retail experience was not necessary, but to have the will and passion to work for Apple. Something I felt proud and happy to work for! Anyways I didn't get the job. Since then, I emailed the manager and feedback I got was I didn't have any retail experience. Right..

Since then, when I have had problems or casually overheard someone trying to explain a problem to an Apple specialist in store and they do not know the answer, If I know the answer I will help them out.

It makes me think, and I may be wrong. But why is Apple employing retail sheep and not people with knowledge of the OS/hardware itself. One specialist didn't even know what the logic board was.

Apologies for my rant. But hope someone understands.
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You don't need experience

but given two identical candidates with similar technical knowledge, the one with the most retail experience is going to get it.

Its a sad part of job hunting i'm afriad.

It may not be required, but that doesnt mean that somebody with more of it than you isn't going to get the job over you.

Nothing you can do other than get some of whatever it is they say is optional to improve your chances.
 
When I have been in the Apple Store in Brum (Bull Ring)

Everyone I have spoken to see to know what they are taking about, including the tech stuff.
 
I like some Apple (iPhone) products but also see why people dislike them and their customer base. That said, I don't appear to have degraded myself to waging a crusade against Apple like some.
I can't quite work out why people get so tetchy about a company, either people are bitter they cannot afford the products they claim to hate or a deep underlying issue in not being able to comprehend why people do like them. Really really bloody odd tbh.
 
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jp_bl_68 said:
I think those people would be just as oblivious to what they were getting if they were buying a non-Mac PC.
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Not exactly true. Including myself I know plenty of people who have purchased an Apple computer (I'm not talking about iOS devices) that know a lot about computers.

Personally I like the looks of my iMac and it looks very nice in my study but that isn't the main reason I laid out money on it. Less money than the equivalent Dell workstation + Display that is on my desk at work I might add...

Keeping this on topic I find the Apple Genius staff to know enough about OS X and Apple hardware to be helpful but in the end because of how the hardware is made I really don't expect them to be able to start dismantling a computer in the store*


* They actually did replace the upper deck (including keyboard) of my wife's MacBook in less than 20 minutes!
 
jp_bl_68 said:
I think those people would be just as oblivious to what they were getting if they were buying a non-Mac PC.
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what you mean like the army of people who march into DSG Retail Group stores every weekend to buy laptops and such like, that have equally no clue as to what they are buying ?

The same is true of both devices (apples and PCs)
 
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NathanE said:
What's a logic board? Certainly isn't a standard term. Probably an Apple-specific term.
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I had to ask the "Genius" this when he told me told me my MBPs needed replacing....

The Logic Board is Apple-Speak for the Motherboard he said. And Apple in their infinite wisdom solder the CPU & GPU to the motherboard.... so when my GPU failed (thanks NVIDIA) it needed the whole Logic Board replacing. Good job NVIDIA pay the £££ bill not me!
 
HangTime said:
I think it's more down to the fact that it has no display, so pretty much the only thing you can do is 'Shuffle' tracks. If you've got such a minimalist MP3 player, you've gotta integrate that with your marketing strategy.
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Could be and that's why I take my metaphorical hat off to the marketing people of Apple. It probably wouldn't even occur to me to note that as a feature - I'd have thought it was so patently obvious that the feature would be in there as to not even mention it. This is one of the many reasons why I'm not in marketing.
 
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