Apple vs Samsung, court orders Samsung to show Apple 5 new phones

Well obviously this isn't their only marketing campaign, I see ads from Samsung on a daily basis so there are a number of campaigns going on. This is just one small one.

Besides, remember the apple TV ads, with the Apple guy and the PC guy? It's the same technique.
 
I don't see why they would. Following the court case, it may well be more people are aware that actually Samsung are a big player. An advert pointing out where it's better would surely be a good move?
 
Apple need a big loss to put them in their place and people need to wise up to their America vs the world tactics. I dont HATE Apple, but they are certainly very far up their own ass. As if you can patent a rectangle. pfft.
 
An interesting 'provocative' article -

http://www.bbc.co.uk/news/technology-19557497

This is what happens when a company is too cheap to invest in research and development. Did you know that Apple spends far less on R&D than any of its rivals - a paltry 2% of revenues, versus 14% for Google and Microsoft?

Worse, despite all its bluster about innovation, Apple has become a copycat, and not even a good one. Why is Apple making the iPhone bigger? To keep up with the top Android phones.

Apple also has become a copycat in tablets. Jobs once said the iPad's 9.7in screen was the perfect size, and smaller tablets made no sense. Then the Android camp had success with 7in tablets like Amazon's Kindle Fire and Google's Nexus 7, and now Apple supposedly will announce its own smaller iPad in October. Talk about thinking different!
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AndyCr15 said:
An interesting 'provocative' article -

http://www.bbc.co.uk/news/technology-19557497
Click to expand...

I read that article, but it's poor journalism.

Apple might well only spend 2% on R&D, but 2% of Apples profits could be more than 14% of Google's meaning Apple actually spends more on R&D.

I think the points about the lack of innovation, and copying competitors holds some weight, but I guess we'll find out this afternoon.

The Galaxy S3 is best selling phone in Apple's home market. The rumours are that the announcement/event today would have happened in October instead, if it wasn't for the hot competition.
 
englishpremier said:
I read that article, but it's poor journalism.

Apple might well only spend 2% on R&D, but 2% of Apples profits could be more than 14% of Google's meaning Apple actually spends more on R&D.

I think the points about the lack of innovation, and copying competitors holds some weight, but I guess we'll find out this afternoon.
Click to expand...

There's no need to worry about a percentage of their profit because there's plenty of places listing how much these companies spend on R&D http://abcnews.go.com/Business/micr...nd-apple-rampd/story?id=15966318#.UFCVbI1lRdw says:

Microsoft: $9.4
Intel: $8.4
Google: $5.2
Apple: $2.6 billion

So if you're only concerned about the total spend then Apple does terribly but I think it's a mistake to assume that's the only thing that matters, for example companies like Microsoft are incredibly wasteful, they have a ton of amazing ideas which never even see the light of day but they're still stuck only being profitable off their Windows and Office divisions while Apple has at least recently not set a foot wrong as far as the public is concerned.

I think it's also worth mentioning that if Apple can become vastly more profitable by spending $7 billion less, even if it causes them problems later they'll still be $7 billion richer every year to deal with those problems!
 
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