I don't have Sky, or my own car, nor would buy clothes at Asda. Happy to buy 2nd hand.
I live perfectly fine.
You only think you need these things, you don't really. There's other perfectly acceptable alternatives. A lot of them also completely free.
But I agree with you on house prices. It's out of control.
I have sky full package, a premium car on finance, i always buy designer clothes and am very comfortable with my finances. I rent with my wife, i earn a slightly above average wage, my wife is not as high an earner as me, we do not struggle, we manage to save about £1k per month without sacrificing anything, i pay £500 / month in maintenance for my children, plus buy treat them and buy things for them (naturally). We still have spare money every month to treat ourselves to a night away or something. Living in the north does help, but i have noticed a bigger gap now between earnings and the price of property but it isn't as bad up north as it is down south, i guess if you want to live in a premium area (city centre / affluent area) it will cost you, however, i do live in one of the best postcodes in the country (CA20), but do not pay a premium for it.
Things could be much worse than they are here, for example, i'm moving to New Zealand at the end of this year, now, you can get property for £20k over there, but it is literally miles and miles from anywhere, like a tiny village where there is no work or prospects, if you want work, you need to move towards Wellingotn / Auckland, where you will find work, when i go, i'll be expecting a salary of around $60/$65k pa. Not brilliant, but not bad right? Well, it is peanuts when you look at the cost of housing in Auckland, the cheapest house currently on the market within commuting distance to Auckland is $298k (£170k), this is for a 2 bed shed....
http://www.realestate.co.nz/2968238
This is about 60 miles to Auckland CBD, any closer and you're looking at $600 / 700k for a similar property. (£340-£400k). Even rentals start around $450 per WEEK for a poorly maintained property with single glazed windows etc. The point is, the gap between pay and property is much, much worse there.
The ironic thing is though, i've got more of a chance of buying a property over in NZ than i do here! They have a thing called a kiwisaver over there, where you pay so much of your wage into it a month (between 3-8%), and you can use this to buy your first property, as well as your pension pot, i think this is a fantastic idea, and should be brought in over here too.