• Competitor rules

    Please remember that any mention of competitors, hinting at competitors or offering to provide details of competitors will result in an account suspension. The full rules can be found under the 'Terms and Rules' link in the bottom right corner of your screen. Just don't mention competitors in any way, shape or form and you'll be OK.

At what point do you say GPU's are too expensive and refuse to buy?

To get market share, you'll need either a superior product (assuming similar price) or a better price (assuming similar product). The 90 class cards WILL be a disappointing price, old pricing schemes are long gone.

Either means they are priced right as costs cannot be absorbed, or AMD just do not particularly care about the GPU market share.
 
They wouldn't have 90% of the market if AMD weren't incompetent.
AMD is doing very well for what they are - a CPU and APU company. These departments of theirs are doing great. The whole Radeon department is rather small and largely insignificant to them it seems. Then again, Nvidia is an AI company who seem to care little for gaming (being a monopoly doesn't help) and is also doing very well. In the end, there's not even one big company out there currently that primarily produce hardware purely for gaming - gamers get scraps either way, it seems.
 
Last edited:
To get market share, you'll need either a superior product (assuming similar price) or a better price (assuming similar product). The 90 class cards WILL be a disappointing price, old pricing schemes are long gone.

Either means they are priced right as costs cannot be absorbed, or AMD just do not particularly care about the GPU market share.
I don't believe either of them care much - neither company see it as a very important department. Intel seem to be pushing but they are far behind so far. AMD might surprise us with 9k series but will they? Nvidia is happy to just give the same but for more these days - who will stop them? Voting with wallets works but people refuse to do that currently (as evidence by current situation and how well scalped cards sell).
 
Which suggests the cards are priced to market. A pretty unpalatable situation, but currently the facts bear it out.
That is true, which - again - makes me think 6k series will be even worse. It's not the market I want to participate in.
 
Last edited:
I won't be. £650 was more than I really wanted to spend 4 years ago, but it seems to have been a bargain, considering. GPU prices higher than that will just make me look at other hobbies, or simply look at the vast world of games which run perfectly well on what I already have - The latest and greatest are all very well, but I can't think of too many modern graphically demanding games which I have thought requires multiple playthroughs.
 
They wouldn't have 90% of the market if AMD weren't incompetent.
At this point the Radeon group is little more then a R&D function creating tech for AMD's SoC's and other products rather than a stand alone line of of business selling discrete graphics products.

It's hard to see how AMD will close the gap given Nvidia are prepared to manufacture chips using cutting edge nodes, latest memory standards and chips that ate so big that they are close to the reticle limit. Add in there software stack on top and it's easy to see why AMD avoids the high end.
 
I won't be. £650 was more than I really wanted to spend 4 years ago, but it seems to have been a bargain, considering. GPU prices higher than that will just make me look at other hobbies, or simply look at the vast world of games which run perfectly well on what I already have - The latest and greatest are all very well, but I can't think of too many modern graphically demanding games which I have thought requires multiple playthroughs.

Maybe you should earn more money? After all I am considerably richer than youuuuu.

Once GPU's go to one million pounds, then the peasants wouldn't be able to buy them.
 
At this point the Radeon group is little more then a R&D function creating tech for AMD's SoC's and other products rather than a stand alone line of of business selling discrete graphics products.

It's hard to see how AMD will close the gap given Nvidia are prepared to manufacture chips using cutting edge nodes, latest memory standards and chips that ate so big that they are close to the reticle limit. Add in there software stack on top and it's easy to see why AMD avoids the high end.
AMD partnered with Sony and the only things we can see on PC gaming GPUs are the things that also benefit consoles and APUs. Sony seems to want more AI and better RT, so we will see some nice improvements there, as they already said so. But consoles are also very much about raster performance with high efficiency, so are APUs so that's where I see them pushing r&d into. Nvidia mostly focuses on AI with zero interest in raster and minor one in RT, it feels. Gaming graphics in general isn't what Nvidia is very interested in, we can only count on enterprise needs spilling over - so, once again, AI more than anything. But that is still a far cry from solving performance issues as it can't replace base performance, it can only augment it.
 
Markups in comparison to what? How many times it has to be repeated that MSRP is only for FE models and has nothing to do with AIB pricing? Nvidia itself made sure of that, charging AIB a lot for components and leaving them little choice apparently. For example both Asus and MSI on their own websites already raised prices of 5k series models considerably. So then markup you mention is much smaller than 95% for 5090. Also, scalpers prices were much higher than you mention in pandemic, as I've seen 3080s for over 2k.

I can assure you the prices that I stated are extremely accurate. Way more accurate than what you found on Google. Think about how I would know that.

This level of scalper markup is madness. It is not the same.
 
I can assure you the prices that I stated are extremely accurate. Way more accurate than what you found on Google. Think about how I would know that.

This level of scalper markup is madness. It is not the same.
Don't assume I found things in Google, I've been waiting to buy 3080 and seen all the scalper prices myself on auctions and in stores for months. I'll never forget that rubbish. :p I can also see prices now by AIBs on their websites. That said, it just continues because buyers asked for it by paying such prices. It will only get worse with time if that doesn't change.
 
Last edited:
Back
Top Bottom