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**ATI RADEON 7800 SERIES NOW AVAILABLE!!**

The pricing of both is complete garbage, they are new gen parts and as such should be higher performing at a lower price. Think about it, if GPUs were always priced according to last gen price and performance we'd be paying over £1000 now for a mid range card.

Shame I bought my 480 SOC for £240 a year ago, I could have waited for the 7870 and got less performance for £40 more.
 
I merely meant the 7850 is at least more reasonable vs the 7870 pricing.

I agree completely that both are priced far higher than they should be and that AMD are insane. ;)
 
As others have said the pricing on these is shocking... I mean for an extra £60 over the 7870 you can get a 7950 with an extra 1GB of memory and better performance...

I was waiting in anticipation for this release just like I did when the 5850 first came out but unfortunately I'm disappointed :( For now at least I will be getting my kicks by adding another 5850 to my existing rig until AMD sort out their pricing.
 
What kind of pricing is fair for a 7870? £250?

Not even close really. Fair pricing would be that they replaced the 6800s, not 6900s. Judging on performance, I would say:

7750 £85 - same price
7770 £110 - should be just slightly lower due to its relative performance to a 6850
7850 £160 - this would probably be the sweet spot, a decent price : performance card and the best seller (think new GTX 560Ti)
7870 £200 - The performance difference between the 6900s was minimal, and this is only 10% faster than a 6970
7950 £250 - Just about faster than a 580, very disappointing for a full node shrink
7970 £300 - The fastest single GPU card available, but is thrashed by two 6950s which are both cheaper than its current pricing and needs overclocking for performance increase usually seen from a next gen GPU.

Current prices are ridiculous and an insult to PC gamers IMO.
 
Probably just worth it over the 5xx series because of the extra VRAM and clocking potential. There jut isn't enough on those 5xx series cards to be a viable option to buy now, unless you only plan to keep it for a short time.
 
I don't think a single 7870 is that great but certainly the prospect of crossfiring them certainly seems appealing, the question is whether the performance is worth it over say a 7970 for less. Irritating the lack of reviews showing the 7870 crossfire performance, grr.
 
I'd totally expected this kind of pricing.
It was clear from the 79xx launch they'd moved their products up a tier in price.
AMD are going milk every last dollar they can out of these releases.

When green finally do get in the game you can bet your ass both sides will still be trying to milk us.

Prices won't drop much if any from either side, this is their new business model and as long as you pay the prices, it will continue.
 
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Oh well, think i'll go for a GTX 480.

I was going to go for a 7850 with the option of adding another later but not for that price...
 
Not even close really. Fair pricing would be that they replaced the 6800s, not 6900s. Judging on performance, I would say:

7750 £85 - same price
7770 £110 - should be just slightly lower due to its relative performance to a 6850
7850 £160 - this would probably be the sweet spot, a decent price : performance card and the best seller (think new GTX 560Ti)
7870 £200 - The performance difference between the 6900s was minimal, and this is only 10% faster than a 6970
7950 £250 - Just about faster than a 580, very disappointing for a full node shrink
7970 £300 - The fastest single GPU card available, but is thrashed by two 6950s which are both cheaper than its current pricing and needs overclocking for performance increase usually seen from a next gen GPU.

Current prices are ridiculous and an insult to PC gamers IMO.


+1 to that , i think maybe amd are trying to pull a fast one, they hope to get as many sales as possible within the highest profit margin. Lets bloody hope when nvidia release the kepler, it will drop the prices of the other graphics cards.

..and if not...to hell with both amd and nvidia...i'll wait longer...
 
Dunno what to do now, I was planning on getting a 7870, but at these prices I can't justify it, the 570 is older tech and I'd rather not get one now with Kepler so close, 480 is no good to me as I can't stand the heat and noise they kick out, and I've just sold my 560Ti...

=/

Wish I'd kept my 560Ti now. :(
 
Dunno what to do now, I was planning on getting a 7870, but at these prices I can't justify it, the 570 is older tech and I'd rather not get one now with Kepler so close, 480 is no good to me as I can't stand the heat and noise they kick out, and I've just sold my 560Ti...

=/

Wish I'd kept my 560Ti now. :(

At least wait until the end of this month, hopefully Nvidia will release something that can shake up the market a bit.
 
Dunno what to do now, I was planning on getting a 7870, but at these prices I can't justify it, the 570 is older tech and I'd rather not get one now with Kepler so close, 480 is no good to me as I can't stand the heat and noise they kick out, and I've just sold my 560Ti...

=/

Wish I'd kept my 560Ti now. :(

I started upgrading my pc from a 5770 in January. I've just had problems since then. First 560 ti was artifacting after an hour in any game despite 50-60C temps and no OC about a week after I bought it. I also sold my 5770 on eBay for £75 so I had no back-up. Next one caused horizontal ripples on my HP VGA monitor which I've had for a while. I didn't diagnose the problem until my third 560 ti -- it turned out that the dvi/vga adapters don't like my monitor or 560 ti or something because I can't get them to attach in a position that doesn't put ripples on a vga monitor. All cables replaced - still same issue. Tried new power supply too.

So then I bought a new hdmi monitor for £150. Then sent back my 560 ti to wait for 7850 which were rumored to be £180 range. Now 7850 are £200 and not available for another 2 weeks.

After all this I've turned a £175 simple gpu upgrade into about £375 thanks to new monitor and god damn P&P for returns and packaging.

I wish I stayed with my trusty 5770.
 
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