Trademarks or company names – eg, images marked with ® or ™ signs
Images or text protected by copyright – eg, images marked with © or other watermarks or notations
Slogans, tag lines, branding, marketing or promotional products, services or images of companies
Images of, or the name or nickname of, celebrities, musicians, sportspersons, entertainers, public figures, film stars, cartoon characters, members of the royal family or other famous people
Contact information – eg, telephone numbers, URLs, Facebook and Twitter usernames account numbers, addresses or email addresses
Political statements or images relating to ethnicity or religion
Images of flags, except for the Union Jack/UK flag, St George’s Cross/English flag, St Andrew’s Cross/Scottish flag, The Red Dragon/Welsh flag and St Patrick’s Saltire/Northern Irish flag. If any of these are used, they can only be images of the original national flags and must not be edited, cropped or have any additional art work or writing on them
Images, signs, symbols or text relating to money, currency, drugs, tobacco, alcohol, gangs, hatred, graffiti, betting, gambling, or financial products and services
Provocative, lewd or sexual images or content
Nudity
Offensive material – eg, images, signs, symbols or text relating to violence, death, injury, racism, cruelty, profanity, obscenity, weapons, firearms, ammunition or terrorism
Anti-social or obscene behaviour, or socially unacceptable groups
Content where drinking, being drunk, smoking or gambling is the focus
Text, unless benign and in the English language
Any image that might reflect poorly or might engender hostility toward company brands, including MasterCard®, Visa® or Barclays
Any reference to the Olympic Games, World Cup or any other international branded event
Reference to any bank, building society or other monetary institution
Weapons, unless in a ceremonial context