Soldato
it actually didn't do them any damage at all. outside of belfast they were relatively unheard of. i now see their cakes and other wares in a lot of stores round the more rural areas of northern ireland. in fact the Spar chain now stock their cakes which prior to the case they didn't do.The damage was done to the bakery as soon as it was reported in the news.
no publicity is bad publicity and all that i guess.
btw they make some damn nice cakes and buns!