That is true dirtydog, I agree completely, i was arguing the price of a decent gaming experience from point zero, ie, no prior hardware.
If you're assuming that nothing would be owned from the PC perspective, it would only be fair to also assume the same for a console and then you're into the realm of adding a TV.
Basically, the cost of improving a PC (or buying a better one than you would have) to be able to game is not too dissimilar to the cost of buying a console if you already have a TV.
A TV and a PC are both items most people will have/be buying anyway.