Hey thanks for the confidence shown by some of you guys, we'll hopefully live up to it, the guys are winging their way back from training as I tap this out, so a couple of points, do we know about bikes?
Well you wouldn't know so I'll tell you we've been riding them since the beginning 1985 in my case, originally we and ATB sales the Marin/ Whyte lot were the same company, we split in the early nineties when we started Dakine, Sonwboarding and other stuff, but we always rode bikes.
This latest foray into selling them comes ever since we rocked up at Whistler five or six years ago and spotted things were going to change and a new breed of equipment and big mountain rider was going to evolve. We picked up Transition because a) They're cool guys and they like us, ride the stuff they're selling and b) The Bikes Look and Rock like nothing else.
We spotted BOS suspension at one of the big French downhill events we were at a couple of year back and we wanted it then, so when the recent news developed we were all over it. We've now been down there a couple of times, the Marketing guy is an ex Transition rider, was up at Fort William last year.
The guy who will be principally looking after it and you is an ex Animal team display rider local to us who is an Engineer by trade who we hooked up with by happy co-incidence, weekends you'll find him digging trails down at Sandy Lanes near us, so when you want to come try them there will be some action trails on our doorstep.
We go live after Christmas, we're just building the BOS workshop which will be complete shortly, we'll be marketing some Transition models, Bandit Deville, Covert Deville, how cool will they ride?
So we'll do a good job, as to dealing with the French, we got them pi**ed last night, so that's a starter..
Seriously in all my years (and there are a lot of them) I've not seen such a wonderfully engineered product as these Forks, they've got a machine down there that tests to destruction (well the seals blow) a set of one well known forks lasts 35 minutes on it, a set of the market leading forks lasts 3 hours, a set of BOS? Three DAYS, that's the difference, there's a load of other technical stuff to do with twin oil air channels instead of one and the coating that out performs kashima twenty times longer, but we'll drip feed that with marketing as we go. All we need to know as riders is they're smoother and will stay that way longer and if anything does go wrong, we'll be there to back your play..
