this is a much bigger issue and will affect generations to come.
The way the youth are manipulated to spend what they earn to look a certain way is a massive problem. It's always been a popularity competition but when I was younger not as many people actually cared. Now we have a generation or two who are totally transfixed on their social status, the way they look at what they aspire to be. 9 times out of 10 it's an unreachable level but when someone says "play the cards you're dealt" the same people who are driving the social media apps and magazines are there, right away to say "don't you dare tell that person how to high to aim" in the belief they are being fair and to further the sales of their app/mag.
Combine the above with challenging financial goals when it comes to buying or even living on their own in rented accommodation, it's a recipe for disaster.
Pretty much very office junior, secretary etc... on £25k in London spends most of their money on how they look and what they wear. I know a girl, 27, on 25k who has 5, >£1.5k handbags. lives at home with parents.
It's madness.