I find it hard to take that Leeds are a global brand... just because a player happens to move from Leeds to Roma surely doesn't mean that fans invest time in supporting Leeds...?
If I hear that Reading sign a player from 'Club X' it doesn't give me a compulsion to support that club in any way... maybe it makes me 'aware' of their existence but knowing about a club and contributing to a clubs wellbeing are very different things...
A global brand implies that all across the world a
significant amount of people buy a product, to me a tenous link is not proof of global branding...
That's not to detract from Leeds being a big club in English football history but global, in my opinion, is something they are definetely not.