Coca Cola : "Be less white"

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silvagti said:
That's what I've been wondering. It seems very odd that those in positions of authority at the top of organisations (CEOs, directors, etc) seem determined to promote this kind of woke nonsense and divisive rhetoric.

Do you think it's an attempt to distract the public from wealth inequality to keep those at the top in that position?
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I think companies are genuinely **** scared that the wrong people will turn on them and cost them billions. It costs Coke very little to do an internal training for staff vs the potential of one of their staff going to a newspaper and claiming upper management refused to do it.

I still find it funny that people can say that this just a few people on twitter who have no power in the real world. They very much do have power and when people actually realise whats happening it will be too late. By that point, there will be too many people in positions of power who genuinely believe in all the woke BS for us to actually tone it down.
 
fez said:
I think companies are genuinely **** scared that the wrong people will turn on them and cost them billions. It costs Coke very little to do an internal training for staff vs the potential of one of their staff going to a newspaper and claiming upper management refused to do it.
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Can you think of any companies that have suffered a backlash for not appearing 'woke' enough?

I know individuals have for comments they've made (jk Rowling, etc) but I can't think of a company who have been boycotted for not implementing unconscious bias training or promoting the idea of crucial critical race theory/ white privilege/etc?

If anything I'd say the backlash can be worse for companies like coke who indulge in this rubbish :D

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adolf hamster said:
Last i seen he was doing some adverts on youtube. Although i dont know exactly what he's advertising because thank god for the skip button
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"If you think the financial institution have your best interest at heart then feel free to skip this video"

I hate these type of 4th wall (is that the right term) breaking ads.
 
The below illustrates just how far gone this whole "whiteness", seeing everything as supposed "systemic racism" and "white supremacy" has gone... there have been a bunch of attacks on Asian Americans in the US recently (there has been a big increase in violence in general anyway (including a load of black on black murders) since all the BLM/defund the police nonsense last summer).

Now if it were white people attacking Asians then it would be all over the media as racist attacks.... as these things often are... however the problem is it is overwhelmingly attacks carried out on (often elderly Asian Americans) by young, African American men (similar effect in NYC with attacks against Jewish people too)... so, of course, guess what is to blame...

Yup - it's "white supremacy" again - as if no other groups have any agency at all and even attacks that have nothing to do with any white people are still magically caused by them:

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The above is a cope - a bunch of Asian Americans want their neighbourhoods to be safer, don't like these attacks... obviously, there is a demand for some more policing here... but last summer the police were bad, the narrative was "defund the police" and wanting police to respond to stuff is "anti-black" etc...

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Part of a pattern of white supremacy "even if perpetrators of violence are people of colour", don't you dare call for more police fellow Asian Americans...


Woke people are just completely detached from reality.

Tony Edwards said:
Isnt saying people should integrate more the same as telling them to be for instance less black? Less muslim? It is a great irony that its white people telling white people to be less white rather than white people telling blacks to be less black (integrate more)..
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Surely it isn't about skin colour/innate characteristics but culture, attitudes and behaviour? If people can declare they want to end "whiteness" as a concept then why not "blackness"?
 
I remember explaining the SJW movement in US universities to family members years ago. They reacted along the lines of 'what are you smoking?'

It is well and truly here now.
 
lemonkettaz said:
I thought this was all just a joke or massive troll...

Still don't really believe it, I just can't see anyone with 1 brain cell sitting through these "training" courses.
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It depends if you don’t want to be sat in HR having a disciplinary hearing regarding your not attending a mandatory training meeting.
 
Chuk_Chuk said:
If I have to suffer with remembering this damn line. Everyone else can join me:p
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I'm still getting over christmas where Every. Single. Goddamn. Advert. Was tommy hilfiger for about 2 months

Not even different ads, it was the same one, i can only guess if they paid for a fixed number of ads that nobody else saw the one i did
 
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