AMD understand that they need to push Intel into a corner they cannot get out of, AMD know they have a technology advantage where they can produce much higher core count CPU's for much less money.
Here it is: for years Intel have been charging insane amounts of money for high core count CPU's, less than 2 years ago £2000 for 10 cores, this is a revenue stream AMD can easily and should deny Intel outright.
So when we are talking about what AMD need to do, i think AMD need be as aggressive as they possibly can, they have the power to deny Intel their cash-cow revenue stream and i think AMD shouldn't pussy-foot around here, they need to take the biggest lump-hammer they have and fully utilise it to stove Intel's head in.
And i think they will, they will force Intel to lose the core count war and at a great expense to them.
Still not buying it, if your AMD and watching Intel right now, you know they are under fire and need to address the security issues, they are failing a 10nm transition and having to keep on their existing node with lots of refinements, there is only so far that it can be pushed.
AMD have the advantage of more cpus per wafer when they go to 7nm, sure the wafer cost is going to be higher, but not so much so that AMD wont be making decent money by only increasing the cost of the 3700X by £20 or something.
Why follow Intel into the high price tiers, especially if your matching their IPC, you land the killer blow by offering the same performance, but drastically cheaper, Intel would need to change their entire product stack pricing to compete with that.
Intels problem now is they simply offer too many CPU's and will be even worse with the 9900k...
2c/4t,4c, 4c8t, 6c, 6c/12t, 8c, 8c/16t etc and thats just in the non HEDT domain.. and then factor in there are also K versions of many of those chips.. its ridiculous..
AMD on the other hand has done the right thing, keep all your CPU's unlockable, and keep it simple in what your offering. Yes AMD's product stack is also quite big but nothing in comparison to Intel, if AMD have to change pricing its less onerous for them.. if Intel suddenly needed to drop the price of the 9900k, they'd pretty much need to adjust everything else below it, and thats a lot of cpu's.