Billion dollar companies are not people, they can't joke about everything, its employees can and should be removed when they mess up and the customers can and should police not only language but also what/who the company officially supports, what its stances are on certain objects and many other things. It has been happening for hundreds of years and its the essence of Capitalism - the companies offer goods and services and the customers buy or reject them, for any reason.
Luckily, the people in the CD Projekt leadership are not manbabies who never miss a chance to cry about people complaining so they issued an apology.