-= Design Our New Logo & Win a XFX GeForce GTX 285 Black Edition Graphics Card =-

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My entry...
Did a little business orientation into where Overclockers is going - and came up with the following concept logos:
9bbpf7.png

Vectors of course available.

Notes
- Identity
Given Overclocker's expansion, have suggested backgrounding the union jack whilst keeping the colour tones. In short, you keep the brand recognition and don't force a UK-centric limitation on your brand.
- Full branding
Whilst have designed OCUK options to be used in short-hand locations, felt the full OverclockersUK brand is worth maintaining to ensure reinforcement of the niche. (It's a great brand by the way! **certain major uk pc company** has been really struggling with brand identity constraining their expansion - given they're not wanting to simply sell PCs anymore. 'Overclockers' is a brilliant brand that'll give you space to expand into almost any market (within reason of course - Overclocker's Bread might not work!)
- Palette
Have avoided any 'fashionable' elements (eg gloss, reflection etc) on the logo itself. These can of course easily be added, however was aiming to create a brand that'd stand the aging process without becoming dated as well as being totally transferrable to any format/colour range etc.
-Website
I also felt you might raise the branding out better on the homepage with a lighter header element, this'd be a two minute tweak to your html/css - so have included an example above. Hopefully you'll see it'd be a very easy way to really increase the brand visibility and freshen up the site with very little effort. (Just a thought!)
-Brands
Should probably note I'd recommend the top centre brand for external promotion, site header etc (ie as your core brand). The other two are optional for internal use/forums etc (ie people that already recognise the main brand). OCUK as a brand is likely to be problematic (conflict with other brands) and doesn't convey the same strength/concept as the main brand...

On another note...
Ok, as design, branding & web management has been my job for quite a few years now, I'd also like to say I have been highly impressed with the standard of entries - have seen plenty of £250+ bids where the range of entries are far worse. Know there's a few negative posts, but can only assure you the whole industry isn't like that - there's a hell of a lot of talent in this thread - so I'm not going to adopt any 'high and mighty' stance - there's some great stuff here, more than happy to lose. ;o)

However, OC has been my place of purchase for many a great upgrade over the years, so actually even without a prize I'dve be happy to give them a favour back.

Anyway, best of luck to everyone and at the very least I hope the above advice is of some use to Overclockers as they continue to expand...
 
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katie279 said:
My entry...
Did a little business orientation into where Overclockers is going - and came up with the following concept logos:
http://i43.tinypic.com/9bbpf7.png[IMG]
Vectors of course available.

[B]Notes[/B]
- [B]Identity [/B]- Given Overclocker's expansion, have suggested backgrounding the union jack whilst keeping the colour tones. In short, you keep the brand recognition and don't force a UK-centric limitation on your brand.
- [B]Full branding[/B] - Whilst have designed OCUK options to be used in short-hand locations, felt the full OverclockersUK brand is worth maintaining to ensure reinforcement of the niche. (It's a great brand by the way! PC World has been really struggling with brand identity constraining their expansion - given they're not wanting to simply sell PCs anymore. 'Overclockers' is a brilliant brand that'll give you space to expand into almost any market (within reason of course - Overclocker's Bread might not work!)
- [B]Palette [/B]- have avoided any 'fashionable' elements (eg gloss, reflection etc) on the logo itself. These can of course easily be added, however was aiming to create a brand that'd stand the aging process without becoming dated as well as being totally transferrable to any format/colour range etc.

[B]On another note...[/B]
Ok, as design, branding & web management has been my job for quite a few years now, I'd also like to say I have been highly impressed with the standard of entries - have been in plenty of £250+ bids where the range of entries are far worse. Know there's a few negative posts, but can only assure you the whole industry isn't like that - there's a hell of a lot of talent in this thread - so I'm not going to adopt any 'high and mighty' stance - there's some great stuff here, more than happy to lose. ;o)

However, OC has been my place of purchase for many a great upgrade over the years, so actually even without a prize I'dve be happy to give them a favour back.

Anyway, best of luck to everyone and at the very least I hope the above advice is of some use to Overclockers as they continue to expand...[/QUOTE]


Very nice work. :)
Click to expand...
 
That is awesome work Katie. I would say you might want to remove the name of the purple shirted brigade from your post with a quick edit, it's a competitor :)
 
how long after the winner is revealed will the logo be on the website? Im looking forward to seeing it up. (yes very sad)
 
Thanks for the kind comments guys.

I'm actually fairly serious about the card (not going to look a gift horse in the mouth though, but I was ironically on the site speccing up a GFX card upgrade!). I genuinely wouldn't have minded drafting something for Overclockers for free. As you can imagine any studio that uses PS, 3ds Max, Flash, etc etc ends up needing fairly steady upgrades and OCUK has saved us a bleeding fortune over the years, absolutely love the place...

Also have asked you guys for help with specc'ing, checking system builds etc and you've always been brilliant (chrisxuk - not actually a newbie, just realised I'm using a different login on this pc - it's katie some other number as I forgot!), so same applies to any of you (well not literally 'any' - need to check post count or something!).

But there's quite a few posts in this thread that really show talent - so if anyone would like a chat, contacts or even just a review of their logos etc - more than happy to oblige.

I'm not going to mention anything specific (except via pm if you like) till after the competition has finished as I don't think it's fair to constructively criticise till afterwards, but think the variety of entries is brilliant.

Think OCUK have a great job picking from such a range, nothing worse than picking the best of a bad bunch from a pitch!
 
katie279 said:
Thanks for the kind comments guys.

I'm actually fairly serious about the card (not going to look a gift horse in the mouth though, but I was ironically on the site speccing up a GFX card upgrade!). I genuinely wouldn't have minded drafting something for Overclockers for free. As you can imagine any studio that uses PS, 3ds Max, Flash, etc etc ends up needing fairly steady upgrades and OCUK has saved us a bleeding fortune over the years, absolutely love the place...

Also have asked you guys for help with specc'ing, checking system builds etc and you've always been brilliant (chrisxuk - not actually a newbie, just realised I'm using a different login on this pc - it's katie some other number as I forgot!), so same applies to any of you (well not literally 'any' - need to check post count or something!).

But there's quite a few posts in this thread that really show talent - so if anyone would like a chat, contacts or even just a review of their logos etc - more than happy to oblige.

I'm not going to mention anything specific (except via pm if you like) till after the competition has finished as I don't think it's fair to constructively criticise till afterwards, but think the variety of entries is brilliant.

Think OCUK have a great job picking from such a range, nothing worse than picking the best of a bad bunch from a pitch!
Click to expand...


I'd like to take you up on that offer. :)
 
Knubje - fair point (public information I was citing, but have removed them just in case! ;) )

Shamikebab - heheh, well maybe bread might be in their plans so did a quick test to check brand flexibility - you reckon it might work?

Couple of extra pics showing brand flexibility
9ir220.jpg

72qebr.png


skippi90 - you're very welcome - you've actually helped me before speccing a pc - need to find my original login! Can't find previous posts otherwise! (but certainly with that post count, I'd say you're a regular! ;) )
 
ThriceNightly - Yes, there's more to it than people'd think. And also it's not just about creatives sitting in rooms doodling, there's also a fair share of marketing/business folk. It's about understanding the business, the market and the business direction. Once you have that, the branding/design becomes relatively simple.

Which is probably why there are so many great entries in this thread - I imagine all you guys understand the business very well, so the design part is a lot more intuitive to you than some agency seeing it for the first time.

But yes, it can get rather pricey (but hopefully you can see why!)
 
I think we have hit a snag, when OcUK get the t-shirts printed they're obviously going to have to lay everyone off and hire a bunch of hot women with perky breasts to wear them :o

GL all who entered
 
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