And here we go, a review from china:
From the chinese review:
http://www.pcpop.com/doc/1/1040/1040206_26.shtml
$329 for the GTX 970 that's almost as fast as a 290X and faster than 290. Where does that leave AMD pricing when the NV card is drawing less power and has a more up to date feature set including stuff like hdmi 2.0.
IF the 970 ends up cheaper than the current 290/X price AMD will have to do something.
either they have new cards that compete up their up their sleeve or they will lower the entire range to whatever it takes. Be that £180 for the 290X, 290 £140, £120 for the 280X and £100 for the 285 be it what it takes.
One thing they can't do is sell slower and less power efficient cards, no one will buy them.
It will simply be a race to the bottom. thats all that can happen.