That in itself is illusion.
According to Aristotle, happiness consists in achieving, through the course of a whole lifetime, all the goods — health, wealth, knowledge, friends, etc. — that lead to the perfection of human nature and to the enrichment of human life. This requires us to make choices, some of which may be very difficult. Often the lesser good promises immediate pleasure and is more tempting, while the greater good is painful and requires some sort of sacrifice.
Aristotle would be strongly critical of the culture of “instant gratification” which seems to predominate in our society today. In order to achieve the life of complete virtue, we need to make the right choices, and this involves keeping our eye on the future, on the ultimate result we want for our lives as a whole. We will not achieve happiness simply by enjoying the pleasures of the moment. Unfortunately, this is something most people are not able to overcome in themselves. As he laments, “the mass of mankind are evidently quite slavish in their tastes, preferring a life suitable to beasts”
I'm sometime embarrassed at my consumerism in the pursuit of happiness...