Soldato
The weird thing is Intel can't just drop pricing, as it will have no effect. Even with their new 10xxx desktop parts that are out in Q1 '20, and the 10c/20t part taking the top spot, the 9900K equivalent could come in at £349, but then AMD could just drop the 3800x to ~£299-319, and the 3900x to £399, and the Intel parts have no advantage anymore. It's the same at the lower end as well, even if i3's are now 4c/8t and i5's 6c/12t, the 10600K would end up just competing against a £179 3600x, and a £149 3600.
Nail, Hit, Head