Is this true, what does the law state?
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EVGA terminates relationship with NVIDIA
- Thread starter tommybhoy
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I went and had a look for it and found this https://www.twobirds.com/en/insights/2020/global/retail-price-maintenance-in-the-eu
But, if nvidia are charging high prices for the gpus that kind of determines the prices retailers will sell for.
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Soldato
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Don't really care. Profits were nice during pandemic and mining times, now comes the final check. Pay it or get out. For sure AIBs couldn't be more happy with the prices those cards sold for.
That doesn't seem as robust as it first appears. The EU can't force Nvidia to do business with who they don't want to, so if a company steps out of line, Nvidia will just magically not talk to them when the next GPUs launches.
Wonder if that would fall under intimidation?
That is simple maths.
10% of X is less than 10% of 2X.
They may make double the $ but it is still 10% margin.
I think it does but outside of a fine what can the EU do? Lets say company X was selling 3000 series cards for what ever they want Nvidia would still sell boards to them to stay on the right side of the law.
Nvidia will just ghost and block company x just as the 4000 series comes along.
nope, was the 700 seriesya, this. Maxwell was just "reference"
It is temporary because they have oversupply. They are certainly not passing on cost savings to customers from cutting out middlemen, there just cutting prices trying to/struggling to shift them.
It might 'business' but its still bad form to torpedo your business partners. Are Nividia that desperate? Probably, can't take a hit to the stock price after all.
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Apparently 40% of the NA market though, and from what I'm reading where they gave the best service.
Oh i didn’t realise they were that big in NA. This is an even bigger deal than I thought. 40% is a huge volume to fill
Caporegime
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Thats what NVIDIA are aming to do. be the only one that sells nvidia cards
Associate
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no it doesn't. nVidia can't stop supplying a company if they don't sell at a particular price. That would be illegal as well. There have been some high profile cases of it in the last 20 years.
Do you have a link for these cases?
Associate
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Its called resale price maintenance.
CN08 - FCO imposes fines of 21 million on manufacturers and retailers of musical instruments
On 5 August 2021, the FCO imposed a total of EUR 21 million in fines on three manufacturers of musical instruments for RPM and on two retailers for horizontal price fixing.
www.ashurst.com
Dar Lighting fined £1.5 million for illegally preventing online price discounts
Lessons learned from the CMA’s latest resale price maintenance investigation in which Dar Lighting broke competition law by dictating minimum resale prices and preventing customer discounts online.
Simmons & Simmons
www.simmons-simmons.com
High fine for resale price maintenance: warning for suppliers
The Netherlands Authority for Consumers and Markets (ACM) has imposed a high fine of €39 million on electronics group Samsung for exerting undue influence on the retail prices of televisions, in breach of competition law. A...
Recent Insights | White & Case LLP
I think the point is more that Nvidia always had a reference design, even going back to the very earliest days of their cards. But you could never buy a reference design directly from Nvidia. You couldn’t with the 700 series either - you had to buy them from AIB’s.
Associate
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Listed above
Its called resale price maintenance.
CN08 - FCO imposes fines of 21 million on manufacturers and retailers of musical instruments
On 5 August 2021, the FCO imposed a total of EUR 21 million in fines on three manufacturers of musical instruments for RPM and on two retailers for horizontal price fixing.
Dar Lighting fined £1.5 million for illegally preventing online price discounts
Lessons learned from the CMA’s latest resale price maintenance investigation in which Dar Lighting broke competition law by dictating minimum resale prices and preventing customer discounts online.www.gov.uk
Simmons & Simmons
High fine for resale price maintenance: warning for suppliers
The Netherlands Authority for Consumers and Markets (ACM) has imposed a high fine of €39 million on electronics group Samsung for exerting undue influence on the retail prices of televisions, in breach of competition law. A...www.maverick-law.com
Recent Insights | White & Case LLP
www.whitecase.com
Good read that and always refreshing when people link evidence to backup their posts
