Soldato
There isn't a hope in hell that AMD will topple Nvidia any time soon, but the prospect of a refined Vega consistently trampling over Nvidia's midrange segment for reasonable money is probably enough for Nvidia to push the new RTX generation and reinforce the image that AMD are still at least a generation behind and are the inferior product.
And before the usual suspects here start bleating "but AMD ARE a generation behind and inferior", who really cares if you can get your 1440p gameplay at unnecessary Hz for a respectable price? Suddenly competition comes back.
Define a generation behind. Where is hardware async compute on NVidia cards? That's 3 generations behind.
Why NV cards in HDR tank so much, having the Vega beating the Titan Xp at 4K HDR gaming?
Why the above is happening, to lesser extend in DX12?