Supermarkets won't have the awnser or traceability.
Nonsence, supermarkets have a very advanced and legally bound supply chain, they know exactly where there products are sourced, it is other branded products outside of the purview of the supermarkets that generally have issues. And every supermarket will have trained people who will know their product lines inside out, particularly those with fresh meat counters. The butcher in my local supermarket has 30 years experience as a butcher for example.
You can at best have a very rough guess. I can much easier find these things out on the net and of course you have to trust the supplier. That goes with butcher/supermarket as well.
You can not tell by just looking the things you say.
I am sure you are an expert on this, but I disagree totally. You can tell a lot about the quality and freshness of a product in the flesh so to speak than you can by pictures on the internet.
For a start try finding 100% grass fed beef in any butcher or supermarket? You won't. In fact I've found less than half a dozen suppliers in the uk, so far.
Go to Waitrose, they sell grass reared beef from their own estates.
Then see if you can find out what breed they are, what exact farm they were raised on, what they were fed, how they were raised etc!
You can accept what the website tells you, nothing more.
You can NOT do this by looking and you certainly can not do this in a supermarket.
Yes you can, with the added ability to see the product and examine the product before you buy it. It is also easier to return sub-standard produce.
I'll stick to my online shopping from small farms that fit my criteria, all at a price marginally more than average supermarket prices.
Muscle food.com is a small farm?...I have looked briefly and nowhere can I find where it gives me a detailed view of the supply chain, the source farms or the clarification of breed or rearing.
Neither the Stilton Farms (is a farm or simply a third party butcher, it isn't clear) or the Bulkmeats website give the information I could easily get from my local supermarket and by looking at the product myself.
Each to their own, but I will stick to my local butchers, farm shops and supermarket where I can see and ask about what I am buying directly.
This is also why with the horsemeat scandal. They need massive fines and jail time. You have to trust suppliers. And looking and touching will not tell you these things.
The majority of the problem came from the suppliers, those same suppliers that are supplying Internet suppliers such as Musclefoods.com.