Ferrari Luce EV

This has to be worse than the Jag own-goal surely?

Easily nobody really cares about Jag anymore, Ferrari are far more iconic.

I can't even imagine owning a Ferrari and even if I could I probably wouldn't. Yet this still greatly upsets me, it's the emdownfall of beauty and the great era of cool cars.

It's the nail on the coffin really.

No more dad's drive cool cars anymore. It's all some **** suv or something that looks like everything else. Now millionaires aren't going to have cool cars soon :/
 
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This has to be worse than the Jag own-goal surely?

That's underselling it, Jag was already in the toilet and looking for a hail Mary which at least made it somewhat understandable.

Ferrari's stock massively nosedived after the Luce was fully revealed.

Stocks were rising right up until that point, they went down by 6% overnight, and I think it's around 8% currently which is over 4 billion GBP.
 
the daft thing is nothing is stopping a proper low slung sporty EV. There are some.
However guaranteed the usual suspects with an agenda will blame it all on it being an EV rather than just not liking the design regardless of what is powering it.
I reminds me of something you would see in a racing videogame but one without a licence to use real cars.

Nice but generic.
 
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the daft thing is nothing is stopping a proper low slung sporty EV. There are some.
However guaranteed the usual suspects with an agenda will blame it all on it being an EV rather than just not liking the design regardless of what is powering it.
I reminds me of something you would see in a racing videogame but one without a licence to use real cars.
Well, going by this thread so far, most people are commenting on the looks not the drivetrain.

It seems to be the tech bros (Ives in this case) that are doing more damage than the eco warriors. Although ultimately it was someone in Ferrari who signed it off.

They should give one to each of the current F1 drivers, for the lols :cry:
 
Well, going by this thread so far, most people are commenting on the looks not the drivetrain.

It seems to be the tech bros (Ives in this case) that are doing more damage than the eco warriors. Although ultimately it was someone in Ferrari who signed it off.

They should give one to each of the current F1 drivers, for the lols :cry:
I meant more the media rather than this thread but I can see why my post reads that way.
 
Reading the reactions to this and looking at Ferrari's plummeting share price... Someone is getting whacked today.

If they didn't want it to compete with Ferraris, the best thing they could have done is to have taken a 1960s inspired design like this https://imboldn.com/ferrari-250-swb/ or https://magazine.derivaz-ives.com/1960-ferrari-california-spyder-revived-by-gto-engineering/ but electric.

Retro is poster material at the moment, and this would have made a good looking and effective electric car.
 
This:
1779878880726.png

Reminds me of something and I can't put my finger on what. It's sort of like a side-smiling robot or something.

It has a sort of surprised look, maybe they come on when someone actually buys one?
 
I mean is Ives even that good if all he can do is replicate the original iPhone design? Surely top designers evolve over time?
Don't you mean Braun designs (more accurately Dieter Rams).... Ives has been very good at converting an existing design philosophy into the Apple product stack when you have software that is then designed purely for that device.... is he really a top designer, I think that's the bigger question, the design language at apple hasn't changed much since he left so the rest of the team can clearly make minimalist boxes without him lol....

On topic... yeah the luce is ugly, it's more vauxhall/jag than it is ferrari... having said that if you squash the body vertically to something like 2/3's it's height, it's not too bad, also feels a little more 'ferrari'. Still think they could have come up with something better if they'd have gone and used Pininfarina like they used to do in the old days.
 
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