I don't have high expectations, i think it will not look nice except on the highest setting and even if by a miracle it will look fine, it will be trashed in many reviews because there are too much money involved in promoting DLSS.
On the other hand i don't think AMD had any other option, those who talk about AMD making their own ML upscaler have no idea what they talk about. Ok they can make one, spend a fortune and then what? You still need to fight Nvidia trying to implement your tech in every game. And the ML will only work on RDNA2.
Look what happens with the laptop market, the dirty tricks Nvidia and Intel are using in that market. And there we talk about loads of money, it is much easier for Nvidia to control the PC gaming market.
Really the only solution for AMD was to make an open source feature that can also work on older generations. This can put a lot more pressure on the game devs than an RDNA2 exclusive feature.
I don't think it is a gift, it is a battle in a big war and i don't think AMD are happy promoting such a feature. The same goes for Nvidia i don't think they are happy with AMD "gift" to players and they are not too happy with their DLSS either but it helped them to sell two generations already. Instead of investing harder in creating better cards they paid far less money to the reviewers and now there are a lot of gamers who think fake resolution is the future of gaming.
DLSS is good when you sell a new gen but it will not be as good when you need to convince the DLSS capable cards owners that they should buy your new product. That's why i say that Nvidia is not too happy with DLSS either.