The whole point is (that you've completely missed)... why should there be wall-to-wall coverage of players who just don't perform on the pitch. The interviews, the product endorsement, the media hype... is all well out of proportion to the results they deliver. Or don't deliver.
They are given air time and status/attention/adulation far exceeding their performances in an England shirt. I personally think they should stay out of the media until they do something useful like reach the semis. And if they don't they should keep a low profile. Then it wouldn't be so irritating seeing these perennial under-achievers talking about how they "made it", or selling body wash.
So yeah... why would I want to watch yet another interview with Southgate or Sterling? What have they done that makes me want to delve into their heads? What can we learn from them? The art of being completely mediocre at a profession that has made them obscenely rich? The art of failing to beat Iceland, a country with fewer inhabitants than your local Aldi supermarket?
You might not like it, but mine (and others) opinions of the whole England setup are as low as they could possibly be. So when I see the attention/adulation lavished on them by the media (shortly before their inevitable early exit), it just makes me angry.
This time next week the media will be back to demonising them for crashing out to Serbia or something. I guess the media love to put them on a pedestal because they also love knocking that pedestal away and watching them fall. But I would love to see them go to a tournament and just do the football as well as they can. No sodding interviews with all the team, the manager, the kit-boy... they don't deserve it until the bring back some results.