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The noise on mine is noticeable at full pelt, but not horrific. I'll have a fettle with the fan curves in EVGA Precision X1 over the next few days.
I've got an Arctic Accelero IV (aftermarket heatsink & cooler) which I've used successfully on a variety of cards to massively drop temps and noise. It's fantastic. I'm tempted to stick it on this Zotac 3060Ti, if it'll fit.
I tested a 3060Ti Founders Edition a few months ago and it had much better temps & noise than the Zotac. Makes you wonder WTF you're paying extra for.
In a normal world they would be same MSRP as founders or a little less. Also, I think Nvidia splashed out a bit on the cooling this time and budget AIB's are struggling a bit to match the price.