1920. The 'crumbliest flakiest chocolate' was first developed in 1920. A canny Cadbury employee noticed that, when the excess from chocolate moulds was drained off, it fell in a stream and created flaky, folded chocolate.
Because.....er... Greed? (and its cheaper to build stuff abroad)
to be fair on the orginal article, althrough I love a good flake and they are great shoved on top of an ice cream, I have never understood why the product took off in the first place. If you eat one at home/office/car you have to spend about 100 hours cleaning up the mess that you make. Worse when you sit on bits that have fallen on a chair, so your backside is covered in brown stains.
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