Can you give me an example of an NA 4 banger 1.6 that does mid 40s mpg and is not ancient and well spec'd? I have a 2003 Focus 1.6 NA (I guess this qualifies as ancient) and it very much does NOT get mid 40s lol. Maybe into the 30s on a good day but it is ancient and burns oil.
I think mid 40s real world combined is pretty good, but yes the book figure of 60+ combined is a tad optimistic. I've heard of people not being able to get below 30mpg in the ecoboosts even when thrashing it. Not sure how true that is. I genuinely am all ears for anything out there that is a real competitor to the ecoboost engines whilst still being as cheap to insure and tax, about as fast and as good economy. The other upside of the Ford cars is that you can easily pick up Titanium spec ones which are well spec'd for a small non premium brand hatchback. i.e. Even on the 2013 Titaniums you get DAB radio, LED daylight running lights, cruise, parking sensors on some, rear tinted privacy glass, bluetooth/sync. The Titanium X even comes with front heated leather seats. The 99bhp ecoboosts also map to about 145bhp (same as the 125 map to anyway) which give them even better pick up if you are that way inclined. I'm sure the wet belts love that.
The alternative rivals I have looked at don't generally come as well spec'd (excluding Audi/BMW). I think some of the 208 top spec ones are pretty good, but then you have the same problem with their 1.2ltr puretech engine.