[TW]Fox;28943174 said:
The typical non Ford buyer. They are trying to appeal to those who don't buy Ford.
Did they redefine dull as the new exciting?
Speaking as a Ford Focus '06 Mk2 1.8TDCI Titanium spec from-one-year-old owner with from about 3K to 59K on the clock.
Fords do everything "ok" but it's like the line they're attempting to exceed is the lowest line of expectation in a dependable dull fashion. Whereas BMW & Mercs etc are at least attempting to push some top line boundaries as a marque (that filters down).
£35K+ car owners aren't buying for "dull" or "ok". And it's very unlikely that said ford will actually need 12K's worth of "fixes" over it's entire life let alone any additional service consumables.
Whereas everyone else is pushing electric. Ford is attempting to push the first step in rending a "transportation service".
In reality this is taking the "would you like additional product protection plan/insurance" that always gets offered with electrical - but camouflaging it as a premium service.
It's highly unlikely that the "personal assistant" will be able to make your car a priority for the cost.. no wait.. they could - at the over priced Ford dealership that everyone avoids.
I had an alternator go.. the dealership stated "we can order the piece ahead of schedule in case it's required" then when it got the garage they'd not ordered it when they stated outright they would.. and I needed the car for the saturday for a week camping trip with the inlaws from france.
So they then stated there's no alternators and they'd have to order it from the distributors but at the end of the holiday..
I call around - find a rival with an alternator in stock just up the road from them, the take the car back and fitted the damn thing myself. Saved the camping trip.
Just loads of baloney off the site service manager and only after twitter bashing to Ford's corporate account did he move after the marketing director complained.. but everything was done by that point. Too late Ford - never lie to your customers (now to be ex-customer).