I never said it would
Oh speaking of the Koreans, I had a Hyundai i40 hire car a couple of months ago. ...
the interior certainly wasn't any higher quality than any Ford (or Vauxhall, or French car) I've driven. Quite a nice drive though, but I think they've still got a bit of a way to go.
No one will buy it because it's too expensive.
If it's priced to compete with Audi / BMW then it's priced to fail. It doesn't matter if it's a better car in every way. People will happily pay the same money for a BMW with a tiny diesel engine, cloth seats, basic nav, an M-Sport bodykit, and 20" rims, because what the car looks like on the outside and what badge is on the back is more important than anything else.
Not sure why you guys are surprised Ford trying (again) to make an executive saloon, all the brands do it, Citroen with the DS6 (better effort than the vignale tbh, though terrible engines), Peugeot do the 60x series, VW had the phaeton (though I guess bit diff since they have Audi), Volvo S80.... If it's not a sports car to 'revive' the brand it's an executive saloon to drive prices up. I don't know if the logic holds up but management seem to eat it up.