Spending more money with us is obviously nice for business. But in my opinion, it doesn't make the customer any different, the customer is still important no matter what they order.
For example, in the customer service section if someone has just spent only £500 I don't think 'oh that isn't a lot I won't help him as much, I will just help people who have £2000 worth of orders'.
All of our customers get the best customer service from me no matter the order, the customer, or the issue.
As regards to free shipping, the entitlement is in the first post. We are not just handing out free shipping to everyone, we are giving it as a thanks for helping to contribute to our forum and keeping it as one of the biggest and most greatest forums in the UK.
Most of our customers will spend thousands with us, problem is if we based it on that everyone who shops with us would get free shipping. So it just wouldn't work unfortunately!