I agree with you for the most part. With the newer drivers one can see that AMD has surpassed the 980 Ti, at least at 4k consistently. Why didn't they launch those drivers when the Fury X came out. It would have been much better in terms of mind share and better sales.to me AMD made few mistake during Fury's launch, launching fury X before fury with drivers not ready, when basicaly both cards performed the same.( launching fury before furyX would'v been better)
one other thing that bothers me after release, why is AMD acting so stupid, by forcing other manufacturers to use coolers too big for the PCB of the fury, or plainly not allowing costume FuryX or Nano, yes we got it AMD managed a small factor GPU, that doesnt mean you have to force ppl to buy a product with an average cooler (yes they are not bad, but they are not great either), this kind of behavior i would have expect it from a competitor but not from AMD, it's so out of character, i hope they change this.
Had the Fury X came out with the improved drivers and improved performance and cheaper by at least $50 then it would have been a hit.
One another thing that I didn't get is that why did they launch it with a closed loop cooler. It's nice but that should have been an option and that would have cut the price of the Fury X. nVidia has 980 Ti's with hybrid coolers similar to the Fury X but those are an option with select board partners.
Fury X would have been much more competitive $50 - $100 cheaper at launch. The regular Fury should have launched at $500 - $450 price range.