PRS guitars, the expensive range are made in Maryland, USA. They literally buy in planks of wood, sort them, grade them, then it goes through a process of drying in a controlled environment. Then CNC cut to size, hand sanded. They also have in-house people making the pickups, wound them in-house. The only thing they don’t show is smelting the metal to make all the hardware or melting and moulding plastic (these are bought in). Everything else like cutting the wood, staining the wood, sanding the wood, winding the pick up, setting up the guitar. It is all in their factory tour video and they are very proud of it. I know PRS is like 100 times the size of ZMF but I would expect him to mention the wood making part if they are in house as it is one of the KEY components and selling point of the brand.
PRS USA are like ZMF’s main range, they starts around £3,000 up to as much as you want.
I know in order to achieve the lower price point of the Bokeh, they source those from a 3rd party. I have always assumed the original like the Atrium and before were all CNC and finished in house. I can only find 2 videos of their “factory tour” on Youtube. Whilst there is a mention of CNC.
Like in this video, I don't see any large CNC machine that turns blocks of wood into ear cups. There is only that single machine cutting the MDF wood(?) where the drivers are attached to at 3:32. I just don't see how they are doing all the wood work and metal work and leather stitching headband...in this space. I think it's more the polish, staining, perhaps resin work and assembly like soldering and wiring.
The purist part of me hopes they make everything in-house but the cynic in me doesn’t see it. They do sound good, but I understand from a business POV that outsourcing is the best way.