It does seem to be a waste of a license.
Why ATARI publishing it? They have dont NOTHING to promote this game, with a license this big, it should have been advertised EVERYWHERE for the last 3 months with teasers etc.
Take away the license and you have a VERY "Meh" game, not bad but not great, this should have been great.
The dev team they handed it are poo. Should have gone to a better developer.