As i mentioned in an earlier post, most of the people with the gen6/7/8 microservers have been consumer focused - seems quite typical for a home NAS set up of some sort. There's literally zero money in it for HPE in this market, selling support contracts with the product etc is where the profit it made. That's why i suspect the gen10 version has been made more towards the SMB market.
Yes the missing onboard iLO is quite a downer, i suspect the decision was made based on the fact that these are not the type of servers you'd find in a data center, so if they're in an office, it should be relatively easy for someone to power them on/off etc.
I'm sure they sell iLO cards that can be plugged in, so that might be an option for anyone who does need one (don't quote me on that though).