Its amazing a few years back nVidia would have been crucified for it, these days people even defend them.
Remember the 7970 release, AMD did get crucified because of the price.
The Titan I never minded because it priced so that most people won't bother and additionally it's a true high end card. That said the pricing on the 1080 and 1070 is - in my opinion - completely ludicrous.
I've got no problems if people weigh up the pros and cons and decide to plump for either but objectively these cards are priced at least a tier above what they should be. Let's remind ourselves that these are 256 bit bus, GP104 GPUs yet priced along the lines of previous Ti/x80 lines.
It's too far for me to go for in this generation personally.
You summed it up perfectly and I have been saying this through various threads for the last couple of weeks but getting nowhere. Like Roff, I have problem with people defending these prices. These are high end prices for mid tier parts.
I blame the Titan. The Titan was a high end card, but it was no different than the 580 GTX. Both were the highest cards based on the high end chip at the time. But because there was no high end card for the first generation of Kepler and that Nvidia hyped up the Titan to the last. People went crazy to own one.
Back then some people feared, me included, that the Titan's high price would mean that the prices of other cards would start rising. We were shouted down of course. Told that we were crying salty tears because we couldn't afford one, that these were just a once off card etc etc
But I feared has happened. The Titan has been used to increase prices. People think they are getting good value because they are comparing the performance and price with the Titan card. It allowed them to move the pricing up a tier.