I still will never buy an ATI card
You - Loyal to company.
Company - Loyal to taking your money.
nVidia (and any other faceless company) couldn't care less about you, you're a statistic and an extra few £ to them, nothing more. Why be loyal to someone who doesn't really give a damn about you? I've had AMD and Intel over the years, I've always had nVidia but my new build will have an ATi card, being loyal at the cost of your money is pointless