Seems like there's a lot of people mentioning the end game, or rather a lack of. Will they address that? Seems like a pretty big issue. :/
They go with the idea that the whole game is the endgame, which in truth means there is no endgame. They seem perfectly content for it to be more of a co-op game than a true MMO, most MMOs suffer to a degree from a lack of things to do at endgame, this game suffers from a lack of any endgame at all, different thing.