[H]ardOCP: GeForce Partner Program Impacts Consumer Choice

[Chuk_Chuk]

missed the point, what about paying extra employees to ship, maintain, sell, deal with rma. phone support etc etc. bigger picture stuff, not just selling a card.
yes they would make a lot of profit, but there is also an associated cost with all of this which is more than likely the reason why they do not sell all of there own gpus direct.
focus on what you are good at and all that..
edit: to make this clearer aibs have this structure in place already. nvidia does not. not to mention the marketing side of things which aibs have spent years on.

Yes the second part of my statement was my opinion. Concerning the things listed above; doesn't Nvidia already do all of this with their Quadro and Tesla cards? Admittedly they might contract EVGA or someone to make the cards for them, but i believe that they deal with all the other stuff.

Correct me if i'm wrong but didn't the FE cards come out about a month before AIB cards? Is this normal procedure? If memory serves me right when i bought my 970, AIBs were released at the same time as the reference cards.

 

[TNA]

Lol

 

[D1craig]

Nvidia have enough exclusive partners that if MSI, ASUS and gigabyte said "no" it wouldn't make a difference to their sales. Also the founder edition was Nvidia way of telling AIBs that they don't need them.

The gaming industry is small beans to nvidia (so I've heard said on this forum many times) so they could just abandon it.

So much of what I've read on this thread is just ludicrous and small minded.

If gaming is left to only those who can afford or are willing to spend huge amounts on products then it won't be lasting very long in the pc industry. Funnily enough I bought a game or 2 for my ps4 recently and have all but forgot about my pc.

The urge to tinker might make me think about my pc again but that's it.

 

[Gregster]

missed the point, what about paying extra employees to ship, maintain, sell, deal with rma. phone support etc etc. bigger picture stuff, not just selling a card.
yes they would make a lot of profit, but there is also an associated cost with all of this which is more than likely the reason why they do not sell all of there own gpus direct.
focus on what you are good at and all that..
edit: to make this clearer aibs have this structure in place already. nvidia does not. not to mention the marketing side of things which aibs have spent years on.

Why not answer my earlier question as you seem to be in the know about profits???

 

[D.P.]

The gaming industry is small beans to nvidia (so I've heard said on this forum many times) so they could just abandon it.

So much of what I've read on this thread is just ludicrous and small minded.

If gaming is left to only those who can afford or are willing to spend huge amounts on products then it won't be lasting very long in the pc industry. Funnily enough I bought a game or 2 for my ps4 recently and have all but forgot about my pc.

The urge to tinker might make me think about my pc again but that's it.

.that is nonsense. Around 90% of nvidia's profit comes from ganing.


Nvidia are trying to grow in other markets to make their gaming profits small, but they aren't their yet by any means.

 

[Kaapstad]

missed the point, what about paying extra employees to ship, maintain, sell, deal with rma. phone support etc etc. bigger picture stuff, not just selling a card.
yes they would make a lot of profit, but there is also an associated cost with all of this which is more than likely the reason why they do not sell all of there own gpus direct.
focus on what you are good at and all that..
edit: to make this clearer aibs have this structure in place already. nvidia does not. not to mention the marketing side of things which aibs have spent years on.

AIB partners widen a vendors market footprint and also enable non reference coolers on cards.

NVidia could quite easily start selling non reference cooler enabled cards but that would cause them problems as their cards would not be guaranteed to run in all systems. The truth is non reference cards are total rubbish when used in a case with poor airflow.

 

[henson0115]

Why not answer my earlier question as you seem to be in the know about profits???

its generally how business works.... you don't have to know the profits entirely to understand how it works... deflect all you want but if you have owned a business that sells things you know there are costs associated with support, marketing, manufactoring etc etc

 

[henson0115]

AIB partners widen a vendors market footprint and also enable non reference coolers on cards.

NVidia could quite easily start selling non reference cooler enabled cards but that would cause them problems as their cards would not be guaranteed to run in all systems. The truth is non reference cards are total rubbish when used in a case with poor airflow.

yes aslong as they are willing to pay for all of the associated staff, manufactoring etc that goes with it, why would they bother when its easier to give production to an AIB and make more money? or do you think starting more fabrication plants is cheap?

 

[henson0115]

The gaming industry is small beans to nvidia (so I've heard said on this forum many times) so they could just abandon it.

So much of what I've read on this thread is just ludicrous and small minded.

If gaming is left to only those who can afford or are willing to spend huge amounts on products then it won't be lasting very long in the pc industry. Funnily enough I bought a game or 2 for my ps4 recently and have all but forgot about my pc.

The urge to tinker might make me think about my pc again but that's it.

gaming profits destroy other area profits, this is public knowledge which you can find online.

 

[Gregster]

its generally how business works.... you don't have to know the profits entirely to understand how it works... deflect all you want but if you have owned a business that sells things you know there are costs associated with support, marketing, manufactoring etc etc

You will have to forgive me, as I am a worker and never owned a business. The way you have gone on though, I assumed you knew what was what with NVidia and how they make money and what margin of profits they get.

 

[henson0115]

You will have to forgive me, as I am a worker and never owned a business. The way you have gone on though, I assumed you knew what was what with NVidia and how they make money and what margin of profits they get.

Profits are online. Everybody knows how nvidia makes profit. Ive merely pointed out the reason why they might not just simply start selling all gpu themselves and dump aibs. The way you go on hasn't changed in the last god knows how many years so I'm not surprised your still being a troll.

 

[chrcoluk]

Nvidia could easily dump AIB's, but they will only do so if they determine its a profitable move.

AIB's handle their own distribution, manufacturing, marketing and provide extra SKUs on the market for consumer choice, so they do have value to nvidia.

 

[spoffle]

I used to love hardocp, I still like the site, but one if its editors (kyle) was adamant only retailers were price gouging on GPUs and that all board partners wholesalers etc. were been like angels, I said gibbo said otherwise and in the real world that wouldnt happen "everyone" on the supply chain would milk the cow so to speak, I asked him for proof as he was so confident, got nothing tangible so that left a sour taste in my mouth.

As nice as Gibbo seems, he doesn't always tell the truth. I wouldn't expect him to either given his position in this company.

The reality is that it really is predominantly resellers gouging prices, not board partners.

To put this into perspective, OcUK were once one of the worst computer hardware retailers for price gouging...

At the time, Gibbo would claim they weren't gouging, but everyone knew the truth.

 

[spoffle]

The gaming industry is small beans to nvidia (so I've heard said on this forum many times) so they could just abandon it.

So much of what I've read on this thread is just ludicrous and small minded.

If gaming is left to only those who can afford or are willing to spend huge amounts on products then it won't be lasting very long in the pc industry. Funnily enough I bought a game or 2 for my ps4 recently and have all but forgot about my pc.

The urge to tinker might make me think about my pc again but that's it.

The people who claimed that the gaming industry was small to nVidia ate nVidia fans who are in denial.

It's a huge part of nVidia's turn over. They keep trying to be branch out help secure their long term health, but they keep being pushed back.

They want to make CPUs, they want to make GPUs as an OEM, they've only got Nintendo because no none else wants to work with them.

They lost Apple, Microsoft, Sony, the Intel contract for iGPUs, which is now an AMD contract.

Intel and AMD won't allow them to use X86 or X64 licenses, nVidia tablets flopped, the shield flopped as well.

The only thing that's actually doing well outside of the GPU space is the Switch that nVidia produces the hardware for. Which is funny given they claimed consoles aren't where they want to be when it was announced that AMD got the PS4 and Xbox One contracts. Then they go and supply hardware what's objectively the weakest console currently out (before anyone sperges, the Switch is my favourite current console.)

My point isn't to suggest that nVidia are crap, it's that it's obvious why they're pushing things like GPP harder now, it's out of desperation and I think they're trying to choke AMD because they see them as a potential major threat if they build up the funds to step up R&D.

 

[hyperseven]

deleted.

 

[chrcoluk]

As nice as Gibbo seems, he doesn't always tell the truth. I wouldn't expect him to either given his position in this company.

The reality is that it really is predominantly resellers gouging prices, not board partners.

To put this into perspective, OcUK were once one of the worst computer hardware retailers for price gouging...

At the time, Gibbo would claim they weren't gouging, but everyone knew the truth.

Yes but he has also said ASUS have been offering him cards at above what he is selling them for, that is a bold claim to make if a lie, he risks been sued for such comments, its one thing lieing to your customers about your own pricing but another about what other companies are doing.

This is why I accept what he is saying regarding the cost of acquiring cards. It may not be entirely accurate but I expect there is at least partial truth in it.

Not to mention any business will always want to maximise its profits, with that in mind why would board partners stick to historical prices when the supply and demand is so whacked they could get free money with ease from hiking up what they sell for. The advantage they have as well is that joe bloggs doesnt know what they actually selling for so they can do it also without bad press.

Now I seen something on a competitor site where they labelled £700 as RRP for a GTX 1070, either that label is a blatant lie or nvidia/partners have approved such a high RRP. I dont think I have ever seen ocuk claim RRP's of that amount, they have at least admitted its inflated pricing due to market conditions.

Now I ask do you have access to partner pricing information, because if you dont know are you basing your information that the reality is that it is one sided with resellers.

A manufacturer I worked for in the past was making something like 10p profit per unit, and found out a retailer was making 3 times that amount with gouging, do you think they just sat back and accepted it? They cut off the supply to the rogue retailer before the market all copied it. Someone who produces and owns copyright/trademarks to a product expects to make a bigger margin than its customers on said product, if they dont they will do something about it. Its not just about what share of the profits they get, but also the damage on sales. Although the latter may not be an issue if they already at max production capacity.

 

[LoadsaMoney]

Gaming PC makers adjusting strategies under Nvidia GPP initiative

Nividia has recently introduced the GeForce Partner Program (GPP) to consolidate its dominant presence in the graphics card market by offering incentives to partners signing up to the program. This has prompted Taiwan's major suppliers of graphic cards and gaming PCs including Asustek Computer, Gigabyte Technology and Micro-Star International (MSI) to adjust related business strategies, as they have maintained partnerships with both Nvidia and AMD for the supply of GPU chips, according to industry sources.

The sources said the GPP is an initiative to bridge the gap between Nvidia and the companies that make add-in cards or systems based on its tech. But GPP partners are required to have all their gaming devices fitted with Nvidia's GeForce GPUs before they can enjoy a spate of incentives from Nvidia, including free marketing publicity, early access to Nvidia's latest innovations, and working closely with its engineering team to bring the newest technologies to gamers.

The program will pose little impact on China's gaming equipment makers including Colorful and Zotac, as they all adopt Nvidia's GPUs for their devices. But Taiwan's Asustek, Gigabyte and MSI are caught in a dilemma over the development and shipment of new gaming models, as they have also long sustained partnerships with AMD.

Industry sources said the three Taiwan brands have reportedly adjusted their new product development roadmaps, and they may also launch new gaming brands based on AMD's GPU platform.

Without commenting on the possible impact from GPP, MSI chairman Joseph Hsu said the market demand for graphic cards will continue to expand robustly for mining and gaming uses. And as Nvidia is slated to release its new-generation GPU architecture soon, Hsu said he is optimistic about MSI's graphic card shipments for 2018.

Meanwhile, while first-tier players are reducing purchases of AMD graphic card chips, Taiwan-based ASRock, which has just joined the AMD camp, has unexpectedly secured sufficient GPU supply from AMD to help it more smoothly tap the gaming and mining markets.

https://www.digitimes.com/news/a20180330PD207.html

 

[RavenXXX2]

NVIDIA GPP: Meet ASUS AREZ

https://videocardz.com/75783/nvidia-gpp-meet-asus-arez-radeon-series

 

[Gregster]

NVIDIA GPP: Meet ASUS AREZ

https://videocardz.com/75783/nvidia-gpp-meet-asus-arez-radeon-series

Not buying because of the rubbish name

 

[LoadsaMoney]

MSI could do MiningX for AMDs cards.