[H]ardOCP: GeForce Partner Program Impacts Consumer Choice

[Kaapstad]

I read a while back that Volta, Ampere and Turing were all the same underlying architecture, just named for the market segment they filled but I'll be buggered if I can remember where I saw it.

People don't really want to know about the above as it is speculation that they don't want to come true, they would rather speculate about things that they find exciting like excessive performance claims or unrealistic early launch dates.

 

[D.P.]

I wonder if Volta and Turing are an identical architecture just targeted at different markets,

Alan Turing is linked to maths/code breaking and computing so NVidia could use the Turing name for their professional cards and move the Volta name over to the gaming cards.

Volta is already used, they wont re-use the name for a different architecture. Also, the architecture names almost certainly do indicate true different architectures. So they wont use different architecture names for the same chip used in different segments. They already have marketing names: Tesla, Titan, Geforce, Quadro.

It is completely expected that Nvidia will continue to diverge their gaming and compute architectures. Maxwell started this, by dropping the FP64 support for gaming parts. Pascal continued this, the GP100 has a fair amount of differences with the gaming cards. Volta has lots of HPC and DL specific aspects. It standards to reason that the next step is an architecture spinoff, so taking some of the compute advanced made in Volta but continuing with more gaming specific optimizations and changes, which could give us Ampere.

Also, 7nm is no where close for consumer level GPUS but for HPC/DL use 7nm is coming at end of the year. Nvidia will want to be pushing the availability boundary hard on tis to stay ahead of competition. Hence we get something like Turing

 

[tommybhoy]

I actually find it more amusing seeing people kicking off over it

Dramatising kicking off, more like Epic Action Man

Thought you worked the docks where kicking off actually happens?

 

[Satchfanuk]

People don't really want to know about the above as it is speculation that they don't want to come true, they would rather speculate about things that they find exciting like excessive performance claims or unrealistic early launch dates.

You're right about that, the hype and expectation levels that build up in the GPU forum here is unbelievable and leads to self-induced disappointment when products finally appear.

But, each to their own, if that's what it takes to make them feels superior in here and give the appearance of knowledge on the subject

 

[Satchfanuk]

Volta is already used, they wont re-use the name for a different architecture. Also, the architecture names almost certainly do indicate true different architectures. So they wont use different architecture names for the same chip used in different segments. They already have marketing names: Tesla, Titan, Geforce, Quadro.

It is completely expected that Nvidia will continue to diverge their gaming and compute architectures. Maxwell started this, by dropping the FP64 support for gaming parts. Pascal continued this, the GP100 has a fair amount of differences with the gaming cards. Volta has lots of HPC and DL specific aspects. It standards to reason that the next step is an architecture spinoff, so taking some of the compute advanced made in Volta but continuing with more gaming specific optimizations and changes, which could give us Ampere.

Also, 7nm is no where close for consumer level GPUS but for HPC/DL use 7nm is coming at end of the year. Nvidia will want to be pushing the availability boundary hard on tis to stay ahead of competition. Hence we get something like Turing

You seem to be a bit off the mark with this statement, as you can see from the link and quote below...

https://www.digitaltrends.com/computing/nvidia-turing-ampere-graphics-cards-gtc-2018/

Everything going forward most likely is still Volta. But the Ampere and Turing code names may be used to describe cards for two different markets

 

[D.P.]

You seem to be a bit off the mark with this statement, as you can see from the link and quote below...

https://www.digitaltrends.com/computing/nvidia-turing-ampere-graphics-cards-gtc-2018/

And why should anyone trust the random link.

Nvidia has never messed around with architecture names, and I see absolutely zero reason why they would now.

 

[Satchfanuk]

If you say so then it must be true

You're saying don't trust a random link but why should anyone believe you?

I mean, it's not like anything ever changes, right?

That's the way it's always been therefore it will always be that way

 

[tommybhoy]

GPP Denier lol....

 

[Hotwired]

I was thinking about that Arez brand as it seemed to be carrying on after the GPP being abandoned. Which was giving suspicions that Asus was ok with doing it to keep Nvidia happy.

Couldn't have announced it any more quietly than on their smallest twitter account.

 

[LoadsaMoney]

AMD AREZ branded cards are stil coming, thats a fake account saying they ain't.

 

[ubersonic]

AMD AREZ branded cards are stil coming, thats a fake account saying they ain't.

Any source for this? O.o

Seems mental that ASUS would carry on with the AREZ brand after the GPP died (but then MSI are carrying on with their MECH nonsense, I just assumed they never got the memo about GPP lol).

 

[LoadsaMoney]

Any source for this? O.o

Seems mental that ASUS would carry on with the AREZ brand after the GPP died (but then MSI are carrying on with their MECH nonsense, I just assumed they never got the memo about GPP lol).

https://wccftech.com/no-asus-hasnt-killed-off-its-arez-branding/

 

[tommybhoy]

AMD AREZ branded cards are stil coming, thats a fake account saying they ain't.

Any source for this? O.o

Think Asus skipped past the Arez query and going off the update on oc3d.net, only confirmed the account is fake.

https://www.overclock3d.net/news/gp...-_tech_press_fooled_by_fake_twitter_account/1

 

[CAT-THE-FIFTH]

Hmm:

https://twitter.com/VideoCardz/status/1011516785642876928?s=19

 

[humbug]

nVidia are now going for a revised reviewers NDA https://www.techpowerup.com/245507/revised-nvidia-reviewers-nda-raises-eyebrows-our-thoughts

They are expanding it to include anything, literally anything nVidia tell you to shut up about with the legal threat that the NDA carries, in effect this will legally gag such things like the GPP that HardOCP reported on.

You have to hand it to nVidia, they are sociopathically persistent.

nVidia need to be taken down a few pegs.

 

[D.P.]

nVidia are now going for a revised reviewers NDA https://www.techpowerup.com/245507/revised-nvidia-reviewers-nda-raises-eyebrows-our-thoughts

They are expanding it to include anything, literally anything nVidia tell you to shut up about with the legal threat that the NDA carries, in effect this will legally gag such things like the GPP that HardOCP reported on.

You have to hand it to nVidia, they are sociopathically persistent.

nVidia need to be taken down a few pegs.

You mean you don't like the capitalist system Nvidia adheres to?

 

[humbug]

You mean you don't like the capitalist system Nvidia adheres to?

I think its more authoritarian. they are trying to abuse the legal system to control the narrative, its sociopathic. Its not going to work.

 

[JediFragger]

You have to hand it to nVidia, they are sociopathically persistent.

Yup, ***holes to the core. Have to admire it really.

 

[D.P.]

I think its more authoritarian. they are trying to abuse the legal system to control the narrative, its sociopathic. Its not going to work.

No, they are trying to maximize profits within a capitalist system.

It is working, look at Nvidia market share, share value, profit margins, revenue growth.

Nvidia ios doing what every large successful company does, push against the limits of legality. Why do you think all big companies find loop holes around tax systems or environmental protections etc.

the real kicker is it is illegal for the CEO to do anything other than maximize profits, the only exception being sacrificing short-term profits for long term profits. As a CEO, everything you do for the company has to be in the best interests of the shareholders. Customers mean absolutely nothing, as soon as you meet legal requirements then obligations to customers stop and all obligations switch entirely to shareholders.

 

[darket]

the real kicker is it is illegal for the CEO to do anything other than maximize profits, the only exception being sacrificing short-term profits for long term profits. As a CEO, everything you do for the company has to be in the best interests of the shareholders. Customers mean absolutely nothing, as soon as you meet legal requirements then obligations to customers stop and all obligations switch entirely to shareholders.

Probably the most sensible thing said in this whole thread, while your the underdog you can seem as 'ethical' to your customers as you like, but unfortunately the shareholders are the people you ultimately need to keep happy, its also important to remember that share holders aren't just wealthy people after a quick buck , its pension fund investments and huge investors.