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How Nvidia Won and AMD Lost the GPU War

Yep AMDs done :(, been a while now, just face it.

Inidentally, im finally back :D

Ive been getting the not secure message on this site, and the shop one, since qtr 8 last night, so couldn't load em, but weirdly, same time tonight, they started working again :p
 
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Yep AMDs done :(, been a while now, just face it.

But...but....but....all they surely have to do is 'Ryzen' the gpu market with a few good well-priced products and they'll be back upto 50%+ market share....won't they?.....won't they???.....PLEEEEEEEEEEEEEEAAAAAAAAAAASSSSSSSSSSEEEEEEEEEEEEEEEEEEEEEEE.....

/s

****ed.


:p
 
Nobody has lost. The opportunity has only become even greater.


I don't even get the title of the video, for one to win the other has to lose, in this case either stop producing gpu's altogether or stop producing high end gpu's. Last i checked that's not been something amd has said their going to do. And i'm not listening to 37 mins of a guy speaking in what sounds like an incredibly forced accent that emphasises certain letters to get the gist of what he's going on about.
 
We as customers have lost mate.
No we haven't. As long as people buy gpus at these prices they will keep making them higher, as customers demanding faster cards and buying them at high prices, we have made these prices high. If 10 people only had bought 2080ti then the price would have dropped. Simple as that.

As it turns out loads of people are buying them.
 
I’ve just had to delete a few off topics posts. Let’s stick to the discussion at hand shall we.
 
AMD has the console market sewn up, not exactly losing. The amount of GPUs Nvidia sell pales in comparison to the amount of GPUs AMD sell in consoles alone.

The difference is, like Apple, Nvidia know how to use brand image to rip people off and keep them coming back for more.
 
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AMD has the console market sewn up, not exactly losing. The amount of GPUs Nvidia sell pales in comparison to the amount of GPUs AMD sell in consoles alone.

The difference is, like Apple, Nvidia know how to use brand image to rip people off and keep them coming back for more.

Since you mentioned Apple, don't forget that all Apple Macs have exclusively AMD GPU also over the last few years :p
(25 million sold in 2017 alone).
 
AMD has the console market sewn up, not exactly losing. The amount of GPUs Nvidia sell pales in comparison to the amount of GPUs AMD sell in consoles alone.

The difference is, like Apple, Nvidia know how to use brand image to rip people off and keep them coming back for more.

They're definitely playing for the long game, and they have to. I know everyone's upset they're not releasing GPUs faster but I think it's definitely the smarter approach and am glad they are taking their time. It's the only way they could stay in the game at all tbh. Just like in the CPU space, as time passes and tech progress slows down that means AMD have more time to "catch-up" and play at the high end again. Really, their major focus should be on software as that's what really pushed Nvidia to be so dominant, above and beyond their actual hardware. It's 2 sides to this tech coin.
 
AMD has the console market sewn up, not exactly losing. The amount of GPUs Nvidia sell pales in comparison to the amount of GPUs AMD sell in consoles alone.

The difference is, like Apple, Nvidia know how to use brand image to rip people off and keep them coming back for more.
Wonder how much per item AMD is making from each console though? I think I remember NV once pulled out of the running to get their GPU's into consoles - there was little money to be made. Good that AMD have a presence there though as it's a bigger market. Given the way they're turning around the CPU market it's going to be interesting what GPU developments they have coming.
 
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Wonder how much per item AMD is making from each console though? I think I remember NV once pulled out of the running to get their GPU's into consoles - there was little money to be made. Good that AMD have a presence there though as it's a bigger market. Given the way they're turning around the CPU market it's going to be interesting what GPU developments they have coming.

Nvidia didn't pull out of the running to get into consoles, they weren't even considered because both Sony and Microsoft went with a custom SOC, and Nvidia don't do CPUs so that ruled them out. That left Intel or AMD and AMD makes the better APU's so that's why they won the contract.
 
It's clear that the war isn't won with the fastest GPU, it's a whole lot deeper than that, it's cost/performance and clearly AMD are winning in this respect. It's business and AMD are making business. It's like saying a garage has lost because the one over the road sells BMW M5's but this one only sells M3's
 
Wonder how much per item AMD is making from each console though? I think I remember NV once pulled out of the running to get their GPU's into consoles - there was little money to be made. Good that AMD have a presence there though as it's a bigger market. Given the way they're turning around the CPU market it's going to be interesting what GPU developments they have coming.

Supposedly Sony/MS don't make any money on the consoles themselves. It's all made off licensing and games.
 
The real reason NVidia are ramping up the price of GPU's is that the lower end of the market has evaporated, APU's are good enough now that you don't need a dedicated GPU for the average consumer. So this leaves NVidia, who cannot compete with APU's as they don't have a CPU license, with only the mid to high end in which to make money. It's also the reason that they were the first to diversify, a fail of AMD here not to do similar sooner, into things like AI/DL/cars.

The 2080 and 2080Ti won't be sold for too long, nothing like as long as the 1080's for sure, there isn't any reason for any rational person to upgrade from a 1080 to a 2080. There is no games that use ray-tracing out yet, and ray-tracing in games won't be viable until the next generation AT LEAST! The frame rate hit is too massive, hence the heavy usage of de-noising to clean up the images. AMD could have capitalised this time round but they are not even in the fight this time round which is a shame, but even when AMD/ATi had the fastest card they were still outsold by NVidia because of their dodgy tactics.
 
Nvidia didn't pull out of the running to get into consoles, they weren't even considered because both Sony and Microsoft went with a custom SOC, and Nvidia don't do CPUs so that ruled them out. That left Intel or AMD and AMD makes the better APU's so that's why they won the contract.
It was this I was thinking of:
https://www.extremetech.com/gaming/150892-nvidia-gave-amd-ps4-because-console-margins-are-terrible

$500 million profit from the PS3 sounds a lot but that's $10 per console sold
 
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It was this I was thinking of:
https://www.extremetech.com/gaming/150892-nvidia-gave-amd-ps4-because-console-margins-are-terrible

$500 million profit from the PS3 sounds a lot but that's $10 per console sold

The price argument is moot, Nvidia would love to have the console contract too, don't kid yourself. It's worth more than just the dollar value. Once both companies decided to go SOC, Nvidia were out of the running.

https://www.forbes.com/sites/patric...ns-microsoft-and-sony-chose-amd-for-consoles/
 
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