it's pretty clear the Pro is not selling anywhere near the levels it could be at a lower price point.
That comment is quite the trick, this is both an obvious statement and a baseless leap of assumption in one.

Obviously, if something is cheaper it's going to sell more units but you can't comment about the sales of the Pro, nobody can, not even HTC, since we're talking about a product which was only listed for Pre-order a matter of days ago. To assume that sales are poor at this point is an enormous assumption.
As for the earlier comments regarding pricing, it's incredibly frustrating when people who claim to be knowledgeable about cutting edge technology, and I think that many, if not most of our regular forum members fall into this category, ignore the obvious issues at play.
We are riding the economy of scale wave at the moment. It's a new design, new parts, new process. Along with this comes a higher level of manual quality checking, higher level of failure analysis, higher cost of parts, higher cost of production and even higher logistics cost per unit.
Once HTC are confident that the design and processes are free of issues which could cause a costly recall, then production can be ramped up and costs reduced. Until that point, there are two choices, pay the asking price or be patient.
As for those comments about OcUK price gouging, especially those based on dollar rate. You seem to be conveniently forgetting that when the pound crashed after the referendum, OcUK held pricing on everything for as long as we possibly could. Many product lines didn't see any increase for weeks afterwards.
This is because we sell our product based on our cost pricing not based on the daily dollar rate.