It's a new company from Holland call Redged. (it actually says on the bag but its black and hard to see from phone photo)
http://redged.com/tsc-525k.html
I was after a tripod for travel, I already have a Gorillapod but it cannot take the weight of my 5D3 and 35L so want something that fit the following criteria.
I don't carry a camera bag on my travels, just a messenger bag for discreteness so the maximum length of the tripod when folded has to fit. A standard messenger bag is about a length of a magazine, a piece of A4 paper is 297mm so my limit is 30cm, any longer the tripod will have to go in at an angle which would not be comfortable when carrying it through out the day or it may not fit at all.
The other element is that it should open up to a reasonable height, as these tripods are not exactly cheap so it should serve more than a table top tripod. I found one that is 9.8" tall when folded and 800g – Mefoto Daytrip, but it is only 24" when extended so limited in use.
There are many various others on the market around 32 to 40cm, from aluminium to carbon fibre, from 800g to 1.6kg (all class as travel tripods. They ranges from £150 to £700. Only 2 on the market that I've found pass the 30cm test. This one I got and the Sirui 025 (but discontinued), the 025x is the replacement which is 800g but 32cm, although can be made less than 30cm if the ball head is detached (a hassle really). Although the Sirui does not have as good weight limit for holding my camera.
So in reality, this is the only one that fits, it is 400g heavier than the Sirui but it fits in my bag without dismantle, it has a built in Monopod (centre column and 1 leg combined), it has spike feet, it can handle 8kg (3 times the limit I needed it for).
It is amazing what they can make these days, my other Manfrotto tripod is twice as long when folded and weigh 3 times as much.