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Intel will launch its first dGPU line-up starting at $200

Caporegime
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They are looking to go after the volume markets:

https://www.techpowerup.com/257911/intel-plans-to-launch-its-discrete-gpu-lineup-starting-at-usd-200

During interview with Russian YouTube channel called PRO Hi-Tech, Raja Koduri, Intel's chief architect and senior vice president of architecture, software and graphics, talked about his career, why he left AMD, and where Intel is going with its discrete GPU attempts. However, one of the most notable things Mr Koduri said was regarding upcoming GPU lineup code-named Arctic Sound. He noted that Intel plans to release first GPU as a mid-range model at a price of $200, while enterprise solutions that utilize HBM memory will follow that.

Koduri said that he wants to replicate AMD's strategy of capturing high-volume price-points, such as the $199 Radeon RX 480. The plan here is to bring an affordable, good performing GPU to the masses - "GPUs for everyone" as he calls them. Additionally, he states that Intel's current strategy revolves around price, not performance, providing best possible value to consumers. Intel's approach for the next two or three years is to launch a complete lineup of GPUs, with a common architecture being used for everything from iGPUs found inside consumer CPUs to data-center GPUs.
 
During interview with Russian YouTube channel called PRO Hi-Tech, Raja Koduri, Intel's chief architect and senior vice president of architecture, software and graphics, talked about his career, why he left AMD, and where Intel is going with its discrete GPU attempts. However, one of the most notable things Mr Koduri said was regarding upcoming GPU lineup code-named Arctic Sound. He noted that Intel plans to release first GPU as a mid-range model at a price of $200, while enterprise solutions that utilize HBM memory will follow that.

Koduri said that he wants to replicate AMD's strategy of capturing high-volume price-points, such as the $199 Radeon RX 480. The plan here is to bring an affordable, good performing GPU to the masses - "GPUs for everyone" as he calls them. Additionally, he states that Intel's current strategy revolves around price, not performance, providing best possible value to consumers. Intel's approach for the next two or three years is to launch a complete lineup of GPUs, with a common architecture being used for everything from iGPUs found inside consumer CPUs to data-center GPUs.

That just sounds like Intel aren't going to be competing above the mid level, i'd be really disappointed if that was true, i know AMD are soon to step back into the high end but AMD are the under dog fighting a battle on two fronts, only Intel have the massive resources necessary to beat that smug smile off Jens face, he needs it.
 
That's old news that name has been bandied about before. As I said before only Intel could call a "graphics" card Arctic "Sound" talk about confusing the consumer.
 
That just sounds like Intel aren't going to be competing above the mid level, i'd be really disappointed if that was true, i know AMD are soon to step back into the high end but AMD are the under dog fighting a battle on two fronts, only Intel have the massive resources necessary to beat that smug smile off Jens face, he needs it.

If they offer a GPU that's best for the masses then that's better for PC gaming.

It'll force Nvidia and AMD to change their mid range pricing and that's only going to have a knock on effect for the tiers ideally.
 
If they offer a GPU that's best for the masses then that's better for PC gaming.

It'll force Nvidia and AMD to change their mid range pricing and that's only going to have a knock on effect for the tiers ideally.

£300 to £350 is where i shop for GPU's, hence i still have the GTX 1070, two years now... I will upgrade, probably an AIB 5700XT next year if they start falling into my price range.

For me Intel to compete in that mid level is a good thing, but AMD ignoring the high end for years is why the GPU market as a whole is a mess, that lack of competition has given Nvidia the space to push up tier pricing, mid range for high end pricing and high end pricing off the ##### scale....

We need AMD and Intel in the high end space under cutting Nvidia to bring some sanity back to GPU pricing.
 
The Koduri hype train starts again...

Although to be fair, Vega was a very good gCompute card. Pity he tried so hard to hype it for gaming.
 
Intel have "more Software Engineers than AMD have Staff" -Intel

They need to find something for all those Software Engineers to do.
 
Hopefully some nice mid-range aggressive competition around the corner then. Sounds like something between a 1660ti and a 5700 for $200/£200

Also Intel aren't just hiring Raja Koduri for his personal skillset. You can be sure he walked out with as much AMD tech that he could carry in his briefcase
 
I bet its absolute toss.
Building a gpu is one thing, getting the software side right is another - intel have a.... ok polite answer... really crap history with drivers and such so i doubt AMD or Nvidia are sweating much.
 
I came in here for a bit of a laugh. Thread delivered. Intel thinking they can actually write decent software... lol
 
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