@Mat. That's not the case with Match. Met my current girlfriend there and she showed me all the emails she got. About 120 in total and 80% of them one liners. The next 15% was two liners and only about 5% made an effort to read her profile and respond properly. Those 5% was the ones she corresponded with. Checking my inbox now, I had 64 mails sent to me in the short time I was on Match. About 90% of them was one liners, I deleted without even bothering to check their profiles.
Lot of idiotic women likes their egos massaged, but it's getting massaged by drivelling, lazy morons and you could think for yourself if that's a woman that's worth it. If she's worth it and you're worth it for her, both put in an effort, you will rise through all the crap and catch her attention. How else did I get picked between 100+ mails she got?