They push for the extended warranties because they earn commission on it, despite the fact that they're told not to let the customer know this!
The worst thing a retailer can do is let an interested buyer prepared to make a purchase walk away. If just one in every hundred customers they spend two minutes chasing into the car park gives in and buys a MacBook Pro, it's worth it for the retailer.
It would also help if high street stores were filled with people who actually have an in depth knowledge about electronics (or whatever they're selling) instead of just 'good salesmen'
Nearest one is Milton Keynes which is a 100 mile round trip
Otherwise I would have gone there first
Especially with the extended warranties, eh? Nearly come to blows over that one![]()
On my diet and my level of energy these days, having the urge to do anything is pretty rare![]()
I work at a dsg store and can tell you we don't get commission. Our bonus is based on customer satisfaction scores taken from exit surveys and mystery shops, that and our margin per hour, but unless you work in a mega store you never hit the margin per hour Target.
A MAC sale is big money for a store that only takes maybe 6k a day, so I'm not surprised the op was chased about. If they were better at their jobs they could've kept him in the store without it being a rubbish experience. The problem is that people always do the hard sell instead of asking questions to actually tailor their sales to the customer. You can still make margin without selling crap to people who don't need it. It's the targets that force staff to push certain products.
If any of my team let a mac sale walk without trying every angle they would be asked why not.
If you do hit the margin target they'll just increase it anyhow :S