To be fair not all latency is equal (compared to the average ping number) - unfortunately this isn't a situation without precedent with BT - I used to have it back in the day:
Where I was being routed via places like Sheffield from South Somerset before getting to London! and even when the latency on paper was a similar number to more optimal routing it never felt as good to play on, sometimes you could measure/see more variance/jitter and it also exposed you to traffic conditions all around the country so you'd see more random ping spikes, etc. etc.
This is likely a BT problem (mostly) rather than down to the ISPs themselves (mostly) and only solvable really by badgering them until you get someone at executive level complaints on the case and even then they'll probably just special case your connection for however long that lasts for to avoid that routing.
Where I was being routed via places like Sheffield from South Somerset before getting to London! and even when the latency on paper was a similar number to more optimal routing it never felt as good to play on, sometimes you could measure/see more variance/jitter and it also exposed you to traffic conditions all around the country so you'd see more random ping spikes, etc. etc.
This is likely a BT problem (mostly) rather than down to the ISPs themselves (mostly) and only solvable really by badgering them until you get someone at executive level complaints on the case and even then they'll probably just special case your connection for however long that lasts for to avoid that routing.
Last edited: